My $70K Lead Generation System (Using Podcasts as a Marketing Tool!)

Want to use podcasts as a marketing tool? Most business owners make the mistake of starting their own podcast FIRST as a marketing tool. And then wonder why it’s not generating any new leads? 

I did too! In 2019, I started my own podcast, The Princess and the B. And while it did well at building the know-like-trust factor in my community, it wasn’t generating as many NEW business leads. Our primary source of lead generation marketing at Crown Yourself Enterprises LLC has always been live events. But, when 2020 hit, we had to pivot our lead generation strategies...fast.

That’s when I discovered how to get booked on other people’s podcasts! In less than 50 interviews in 9 months we generated over $70,000 in new business.

In this video I show you how becoming a podcast guest can be the MOST powerful marketing tool for business growth to build your brand and your customer base, without all the heavy lifting that goes ...

My $70K Lead Generation System (Using Podcasts as a Marketing Tool!)

Want to use podcasts as a marketing tool? Most business owners make the mistake of starting their own podcast FIRST as a marketing tool. And then wonder why it’s not generating any new leads?

I did too! In 2019, I started my own podcast, The Princess and the B. And while it did well at building the know-like-trust factor in my community, it wasn’t generating as many NEW business leads. Our primary source of lead generation marketing at Crown Yourself Enterprises LLC has always been live events. But, when 2020 hit, we had to pivot our lead generation strategies...fast.

That’s when I discovered how to get booked on other people’s podcasts! In less than 50 interviews in 9 months we generated over $70,000 in new business.

In this video I show you how becoming a podcast guest can be the MOST powerful marketing tool for business growth to build your brand and your customer base, without all the heavy lifting that...

Do you have that ONE team member you can NOT do without? You depend on them. You rely on them being there for you.

Now, this doesn’t have to be someone you pay or employ, though if you have a large organization you probably have that ONE person there too. 

Sure, it can be your staff member who takes your calls, responds to your emails, schedules your appointments, and keeps things running for you. 

But it also can be your mom, who you depend on to be there when you call her when you’re having a rough day…or your spouse…or your kids…or your business bestie.

As humans, we are created to connect. That’s one of the reasons these past two years have been so challenging for so many in isolation.

While we could go down the rabbit hole on attachment theory and codependency, there is a difference between relying on someone and being codependent and attached. 

When you rely on someone, you TRUST that they will operate within their integrity.

Meaning they do what they’...

PODCASTGUESTS.COM REVIEW!!

EVERYTHING YOU NEED TO KNOW

How can you get on podcasts as a guest? Behold PodcastGuests.com!! I’m sharing EVERYTHING you need to know about one of my favorite podcast guest booking tools to get on podcasts as a guest and find epic podcasts guests.

Having been on over 150+ podcasts as a guest and having had my own podcast, I’ve used PodcastGuests.com both to be a guest on other people’s podcasts and to book guests for my own podcast, The Princess and the B. Watch this video because  I’ll show you how to use podcasts as a marketing tool for your business. You can call me a podcast guesting pro ;)

Guesting on other people’s podcasts has been one of the greatest lead-generation assets for our business. In less than 9 months and in just 50 interviews we did over $70,000 in NEW business sales from guest podcasting alone. 

>> Wanna get on podcasts as a guest? Join PodcastGuests.com here: https://bit.ly/podcast-guests-referral 

>> TURN THOSE GUEST APPEARA...

Come New Year’s day, for most people - if they’re not too hungover - they’ll set a list of intentions for their goals.

Lose X amount of pounds.

Be a better parent. 

Go to the gym X 

Make X amount of money this year. 

IF YOU’RE A HIGH ACHIEVER, YOU MAY HAVE A VERY LOOOOOONG LIST. IT MAY BE REPLETE WITH DETAILED “TO DO’S” OF ALL THE HABITS YOU’RE GOING TO CHANGE, ALL THE THINGS YOU’RE GOING TO START, AND STOP, AND DO!

Problem is - they’re lacking depth.

There is no SOUL in most people’s goals.

There’s a good-hearted intention. There’s a conscious concept. 

But that intention is battling YEARS of subconscious programming all providing a highlight reel of all the reasons why you haven’t been able to achieve, receive of becoming the person who has those goals, habits, things…NOW. 

And conscious concepts, no matter how good-hearted your intentions are, require brute willpower.

You can never change who you BE by force alone. 

BECAUSE IT’S NEVER ABOUT THE DOING. 

The doing is a by...

Did you know that your discomfort is a GOOD thing? When you feel overwhelmed, uncomfortable like you want to blame someone, or you feel gross, weird, awkward AF, all of those are signs that you are teetering on the edge of a new way of being.

A new identity awaits on the other side of everything that makes your ego want to scream and run away, hiding under the rock of its excuses.

You see your ego will want to keep you small.

It may take the face and voice of others, cajoling, nitpicking, or deriding you for how you do things, chipping away at your confidence.

It may take the face of people you love, who give you horrible advice like, “That’ll never work” or “isn’t that risky?”

It may take the form of your kids, using them as an excuse not to grow beyond.

It may take the voice of your partner, looking like “the voice of reason” to all your “crazy” ideas.

It may take the form of people on the interwebs, spewing hate, or saying that you’re “too much.”

Too much?

Too much for whom...

Holy moly! My TEDx Talk came out this past week and it brought out all the feels. From all the friends, colleagues, acquaintances, people on the interwebs who watched it, messaged me, posted, shared it…from the bottom of my heart THANK YOU!!!

Honestly, this experience of it releasing into the world was one that literally PROVED my TEDx hypothesis.

The basis of my TEDx Talk was this:

YOUR LIFE IS A TESTIMONY OF POSSIBILITY. AND PEOPLE ARE WATCHING. 

Why?

Because it’s showing what’s possible for THEM too!!!

Mirror, mirror neurons, baby!!

When you see other people achieve their dreams, even if it’s something that you don’t desire or want for yourself, it inspires YOU to believe that your dreams are possible for you too.

People want to see your dreams come true because you are literally teaching them that it is possible for THEIR dreams to come true.

You are the example.

You are the testimony.

You are the pioneer.

The way-maker.

For every single human who comes into contact wi...