Why Your Podcast isn't Making Money (but You're ALWAYS BUSY!)

Spinning your wheels. Throwing spaghetti against a wall. Producing and putting things out there…AND…

**CRICKETS**

And while crickets suck when it comes to your marketing…

It’s even worse when the crickets don’t CONVERT into sweet sweet dollars in your bank account.

Here’s the thing:

I have seen a direct correlation between the amount of income a business owner is making and the amount of time she is spending in her Zone of Genius.

So when you start a podcast, you’re adding multiple different roles into your business: editor, producer, distributor, marketer.

Podcasts can be a fantastic way to build community.

They can also be a giant time-suck AWAY from you operating in your Zone of Genius.

In this episode of Queen TV, I’m not only going to share monetization strategies to help your podcast make more money, but I’ll also be breaking down why your podcast isn't making money in the past, especially if you always fe...

Short-term thinking is expensive. So many new business owners, and especially new coaches, are out there grasping at straws for the latest marketing tactic, always on the grind for their next client…

But few really stop the immediate money-making hustle to $10K months to think about what will their business look like in 3…5…10 years?

And much to their detriment. For if you aren’t making time NOW to build the business you want to build, what makes y0ou think that you’ll have the business you want when you reach

Just because your business is doing a certain amount of income per month does not a dream business makes.

In fact, in most cases, from what I’ve seen having coached leaders in all different industries for the past 5 years…

That dream of that business that gives you freedom can turn into a nightmare if you haven’t built it with a long-term vision in mind.

Building a business to last that supports take a longevity mindset, systems to create structured freedom, and marketing s...

 Start Your Own Podcast vs. Be a Podcast Guest

I’ve worked with a lot of clients in a lot of industries, at a lot of different stages in their businesses over the past 5 years. And ALL of them…and I do mean…ALL of them have wanted to make a bigger impact.

(I only attract the mission-minded, purpose-driven leaders, after all…that’s why YOU’RE here. 😉)

Naturally, having a podcast to help build your brand, so that you can have a platform to reach the masses is incredibly appealing!

But…this is where I see sooo many business owners stumble and fumble.

Because in order to have a podcast, you have to either…

Have a team that can support you in doing #allthethings required to consistently produce episodes
Dedicate a significant amount of time/energy/resources to doing the podcast AND growing your audience

And if you start your podcast at the wrong time in your business, it can be much more of a time-suck than a brand builder.

Now, I will NEVER dissuade you from doing your dream.

If...

Everything, and I do mean EVERYTHING comes with side effects.

Because every decision you make, every single choice has an effect, a consequence, a result that comes from that choice.

Some side effects we love -

Like the effect of making that choice to connect with that one human who then sends you a TON of referrals - LOVE that effect.

And some side effects are heart palpitating inductions of stress - like the effect of NOT doing your client connections and thus 3 months down the road seeing no more money flowing into your bank account than when you started.

Call it Newton’s Third Law of Motion…

Or the Universal Law of Cause and Effect…

But whatever you name it…

Every action, every choice, and every decision has an equal and opposite reaction, an effect.

Every decision chooses ONE thing and then “cuts down” another choice.

Like you choosing to listen to this podcast episode cuts down the possibility of choosing to mindlessly scroll on Facebook. 😉 (Or at least I hope so.)

In ...

5 Tips to Be a GREAT Podcast Guest

Just one podcast interview can literally change your life. I’ve been blessed to do over 200+ interviews in just the past 2 years that have led to countless clients, income, and community that have come into the Crown Yourself realm.

Podcasting is my favorite long-form medium because the average listener time is - catch this -

20 minutes!!!

Unlike Youtube where the average watch time is about 4 minutes…

Tiktoks where the average watch time is 15 seconds…

And social media, which is usually about 4 seconds - if you’re lucky.

Getting 20 minutes to build the know-like-trust factor with someone can be a GAMECHANGER for your business, with just a few interviews.

But…none of that matters if you make the HUGE mistake of making the interview all about you.

Well…it is…

But…it’s really not.

That’s why in this Queen TV episode, I’m sharing with you 5 tips to help you be an epic guest on a podcast, so you STAND OUT, and use this medium to propel your ...

Wanna know what gets me fired up? What lights a fire under my butt and brings forth the full enneagram 8w7 to the stage?

Blame.

I hate it. I hate it when I see it within myself. I hate it when I see it in the world. 

Blame is what I get riled up in righteous anger.

Because…

Blame belittles your greatness.

When you blame someone else, you give someone else your power for as long as you continue to blame them for who you are, where you are, and what you believe?

Wanna transform your story and start manifesting what you want into your reality? You can’t do it if you’re busy giving away your power to blame. 

In this podcast, I share with you the stories and strategies to serve you in transforming your story from the subconscious level. And, yes, I am fired upon it, so strap in for a massive shift into your most Sovereign Self.

🎧 Click here to listen to Episode No.169 -

Transform Your Story: How to Shift Your Subconscious Mind

Remember your reign is now.

P.S. If you have a s...

10 Lessons from 1000 Emails to Get Booked on Podcasts

Cold communication is tricky. It’s like Goldilocks and the Three Bears. Some are too pitchy. Some are too spammy.

But, there are a few magical moments when you get it…just right.

It’s not a strategy that everyone loves…probably because it makes you feel like it's the first day of school and you’re desperately trying to make new friends.

It can, however, be an effective strategy when you’re looking to get booked on podcasts.

After all, if you’re not asking to get on podcasts, then people don’t know to book you.

After sending over 1000 emails to get booked on podcasts, I have learned a crap-ton about what works, what REALLY does NOT, and how to be incredibly effective and efficient with cold emailing.

Simple truth. It works…when you do it right.

I can’t tell you how many pre-podcast interviews I've been on where the podcaster literally says, “I don’t know how you got my info or how you found my podcast, but I’m so happy you...

3 Podcast Interview Tips I WISH Podcasters Knew as a GUEST!

Podcast Interview Tips I WISH Podcasters Knew as a Guest // Learn how to profit from podcasting. Get on the waitlist for Communication Queens: https://crownyourselfcoaching.com/communication-queens-waitlist 

Preparing for a podcast isn’t just about asking the best interview questions. It, like every relationship, is about the entirety of the experience that you give your guests who come onto your podcast to do an interview. 

Just like with a first date, there are a whole lot of other engagements and interactions with a guest coming onto your show BEFORE they even get to the podcast interview (aka the “first date.”)

In this video, I break down the systems that a podcaster can have set up to do an interview-style podcast, including how to do a podcast interview on zoom, how to use calendly to schedule podcast interviews, podcast automation, and interview preparation tips, so that your podcast guests leave your interview LOV...

Have you ever been on a first date and it just was...well...the WORST? Compare that to when you’ve been on a first date and you felt so seen, heard, and understood? 

Maybe that date led to a fabulous relationship. Maybe you two decided to be just friends, but still found each other to be pretty cool. Either way, you can FEEL the difference when it’s a good date and a bad date.

Here’s the thing with dating...with each first date you have HOPE.

You want it to work out. 

You want it to be an amazing experience.

You want it to lead somewhere. 

The same is true for podcasts. 

You want your podcast experience to be AMAZING!

Going on someone else’s podcast is very much like going to someone’s house on a first date. 

And I’d know, as not only have I done over 150 podcast interviews, but my husband literally wrote the book on having first dates at your home and cooking for them. That’s how he got me ;)

When you’re going onto a podcast as a guest, you’re entering into someone else’s te...

When a 13-year old gives a TEDx talk on sexism, you pay attention. Isla Freer is an Australian teenager and student who reflects on the reality of sexism that she’s seen in her own school.

I first met Isla at the rehearsals for my TEDx talk in Currumbin. And she dazzled me! I was amazed at her courage to speak up and speak for the girls her age.

Having worked with grown adults for the past 5 years on their leadership, I realized just how jaded adults can be when it comes to the belief that they can actually create powerful, transformative change on BIG topics like sexism.

Not Isla.

As a mother of 2 young boys, I refuse to give them a world that just goes along with “how it’s been done” and Isla gave me massive hope.

To understand the vision of our future, we must look at what our children are experiencing, and sexism is a daily reality for girls in school.

Girls are noticing…standing up…and DOING something about it.

Female leaders like Isla are not accepting the societal plagiar...