“Do you fling yourself off a cliff and expect to fly to Hawaii?” I asked my client.

She stared at me perplexedly, “Um...no...I would die.”

“Exactly!” I exclaimed. 

You see...

Having worked with 5,6, and 7-figure entrepreneurs for the past 4 years, and having been an entrepreneur for the past 12 years, I’ve found the number one reason why people start their own businesses - freedom.

Hey, it was my reason too. 

So the entrepreneur flings herself off the cliff with the Braveheart-worthy battle cry of FREEEEEEEEEEDOM into the wide world of entrepreneurship, expecting just that…

Only to be surprised by the crash landing on the rocks below. 

So she picks herself up, wringing her hands through her hair as to “why God, why” is she not feeling even a smidge free. 

Why does everyone else on Instagram seem to be doing sooooo much better than me?

Why is so and so-and-so so much more successful? 

And then, the idea dawns...

She picks herself back up off that rock of failed attempts to c...

Remember back in 2007 when that recession hit? 

I had just started freelancing as a Pilates instructor. I was working primarily at one studio and within one year, I had become the highest paid, youngest instructor at the studio. 

I went from making smoothies at BodyWorks for $8.75 an hour to a $55,000 year! I was enraptured! 

“So this is what big-time feel like?” I thought. Haha. 

Awww, what a cute little entrepreneur I was back then. 

But here’s the other thought I continued to think that served me POWERFULLY throughout a decade of entrepreneurship. 

What recession? 

Exactly. 

I heard people talking about it. I remember hearing my parents mentioning it a few times. I knew it was something “out there.” I had just simply, consciously or unconsciously, decided it wasn’t going to be IN HERE.

You know, up in my mind. 

I was UNAVAILABLE for anything less than profit and prosperity. 

And I continued to profit, prosper and work my ass off 10 hours a day, loving what I did…until I d...

“Why would anyone want to hire me? There are so many others in my industry. I just feel like I don’t compare.”

“You’re right,” I said.

Her mouth dropped open. I don’t think my client was expecting me to agree with her when she was so used to me challenging her excuses. 

“Your industry is rapidly growing,” I continued, ”And, yes, there are definitely people way ahead of you, making more money, with larger followings.”

“So how do I break through?” she asked. I could feel her frustration through the Zoom screen.

“Perhaps that’s the wrong question. Let me ask you this...

Why did you hire me?”

Without even a pause, “Well, your energy, and your background, and how you’ve helped other people. I just felt like you would GET me.”

Look...

I’ve polled enough clients and received enough testimonials to know that it is not about how much money I have made, how many credentials I have earned, how many blogs I put out, how many things I do that is why people work with me.

Never. 

In any in...

After I cleaned up my mindset, there are only a few reality shows I will watch now - Queer Eye, Shark Tank, and Project Runway. I have always loved the creativity of high fashion. 

And sure, hasn’t every princess ALSO dreamed of becoming a runway model? 

On Project Runway, whenever the pressure is on and the contestants are trying to figure out creating an outfit, there’s always a time when Tim Gunn pops into the workroom to advise and council - basically, he’s like their fashion coach. 

His signature line is this…

“Make it work.” 

BASICALLY, FIGURE IT OUT. 

Make it into reality. 

Or as my client, who just went from $25K months to $50K months says, “Just fucking do it.” 

And that’s exactly it.

That’s exactly why my client’s income doubled while working together.

He just fucking did the work.

He made it work.

YOU DON’T HAVE TO KNOW ALL THE STEPS ALONG THE WAY.

In fact, even if you do, something will invariably throw you off that “plan” so you have to innovate. 

You make it...

Have you ever looked for that next thing to “complete” you? Maybe it was another certification or degree? Or that ONE magic thing that you need that will CHANGE EVERYTHING? 

Maybe it’s another course, or another coach or another THING- something outside of you that you THINK you need to “fix” you.

And I gotta tell ya... you’re looking in all the wrong spots. 

There is no magic cure.

There is no fix.

There is no one coach, no one program, no one guru, no one book, no one tool, no one solution to “fix” you or your business. 

You have everything you need inside of you right now.

True transformation, true change only comes from one place - YOU. 

I spent nearly three decades of my life trying to be that “thing” for someone else - my dad. Maybe if I was skinny enough? Maybe if I was smart enough? Maybe if I got enough good grades? Then he’d change. 

None of that worked. 

One of the greatest mistakes I see with high achievers, is they look for that next “thing.”

Something they can ...

One of the trends I absolutely hate in my industry as a coach is seeing coaches with LITTLE TO NO business experience in their coaching business, suddenly turns into a “business coach” because they realized it was more lucrative.

Yet, they had no past successful business...and no proven results of what works.

They have no track record or results. 

So they give their clients all this busy-work - post on social media, rebrand, build your website, show up on Insta Stories every single day, do podcasts, and do more podcasts, launch a Youtube channel, provide value

...so much value

...tons of value

...without truly knowing the business. 

They spit out regurgitated info with fancy acronyms like I.C.A. and K.P.I.’s and use catch-all phrases out of business development books.

But they’re still stuck making 3-4 figures a month. Wah. Wah. 

They sure are good at giving out STUFF to do though. You’ll be busier than ever with them. 

But will you actually get transformative results? 

Like...

Ever caught yourself in massive comparison mode? Like everyone seems to be doing SO much better than you, for some crazy reason and you’re wondering…

“What’s wrong with me?” #BeenthereDoneThat

Comparison - division - is just Fear in a new outfit. 

The ego looooooves to make ourselves appear “separate” from one another - divided.

As if she can have it, but I can’t.

Or it works for them, those people, out there, but not for you.

Look...

Whenever you doubt or catch fear clutching you by the throat again about your future, or your success...

Cheer on someone else’s success. 

Seriously, wish them well in ALL the ways from the depths of your soul.

Celebrate TF out of what they have accomplished and as you do, train your brain to know this by heart...

“I can have/do ____________ too.”

This trains your subconscious mind to recognize that that GOAL, that dream, that thing you are working towards us CLOSE...it’s so fucking close. 

I literally did this at a Grace Lever event last yea...

Ever think "I should have more followers?"⁠ Or, “I should have more people on my list?” Or, “I should be making more money in my business?”

Then you may also be experiencing feelings of…

Overwhelm, anxiety, frustration, resentment, holding back tears, or screams, or rails at the high heavens for why are they so much farther along than you.

Listen...

Should-ing is soul-sucking.⁠⁠

If you’re stuck in comparison, beating yourself up for not being where you "should" be vs. where you are, showing up on social media...and, heck, just building a business can SUCK.⁠

Should-ing anything is contractive energy that ain't nobody got time for. ⁠

Least of all you. And especially not your customers. 

Everything is energy, after all. 

And we feel it when you're putting on a show or trying to be like someone else, or posting with a 💩ton of "shoulds."

Your audience is smart. Like you.

And we KNOW, even when we can’t put our finger on it when showing up is just a should instead of a service.