Reigniting a ‘Dead’ Audience: How to Resurrect Your Community and Build a Buyer-Ready Kingdom with Megan Huber
What if the community you thought was dead…was actually your greatest untapped gold mine?
In this powerful episode, I sit down with community-building wizard Megan Huber, who shares the behind-the-scenes story of how she resurrected a completely dormant Facebook group and transformed it into a thriving, buyer-ready ecosystem — in just weeks.
We explore the energetic and strategic alchemy that happens when you lead from identity rather than urgency, from sovereignty rather than scarcity. Megan reveals why relationships — not algorithms — are the true currency of high-performance entrepreneurship, and why your next level of growth isn't a strategy…it's a community rebirth.
Together, we decode the psychology of modern buyers (hint: the #1 objection isn’t money — it’s time), how to build trust in a market that’s more discerning than ever, and why “hero offers” are the new front door for conscious business owners.
Whether you're rebuilding a brand, reigniting an existing audience, or birthing something entirely new, this episode gives you the roadmap to awaken the community already aligned with your mission — even if they’ve been silent for years.
This isn’t a marketing chat.
This is a masterclass in sovereign leadership, relational wealth, intuitive business growth, and creating community that converts because it’s built on connection.
Your community isn’t dead.
It’s waiting to be activated.
Enjoy, sovereigns!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your favorite podcast listening platform. You can also watch the episode on Youtube.
Quotes:
“Community is your ability to build relationships with people—and your ability to connect those people with each other.” ~ Megan Huber
“The number one question I got for years was, ‘How did you rebuild so fast?’ And the answer was simple: relationships.” ~ Megan Huber
“The number one objection now isn’t money — it’s time.” ~ Megan Huber
Moments of Note:
00:00 – Opening Invitation: The Podcasting Revolution & Conscious Leadership Begins
Kim opens with a powerful framing of the Crown Yourself® mission, sovereignty, and conscious business.
01:54 – Welcome Back Megan: Community-Building Queen Returns
Reintroducing Megan Huber, her history with Kim, and her journey through industry evolutions.
03:08 – The Coaching Industry Rollercoaster & Surviving Market Shifts
How the coaching space changed from 2017 → 2023 and why consistency is now a superpower.
04:50 – The Truth About Fast Growth: The Relationship Capital Advantage
Megan breaks down how she rebuilt her business to nearly half a million in 11 months using relationships, not ads.
06:57 – Why Community Is Your Most Important Business Asset
Megan explains why everything in business—from sales to sustainability—flows from human connection.
09:10 – The Biggest Mistake Online Entrepreneurs Make with Social Media
Kim & Megan discuss why treating social media like a personal scrapbook kills your client attraction.
12:03 – How to Transition from Connection to Sales Without Feeling “Icky”
Megan shares the mindset and energy shift needed to confidently invite someone into your offer.
14:09 – Using Social Media as a Business Tool, Not a Consumption Tool
A crucial shift for creators: turning platforms into client engines instead of scrolling traps.
17:18 – The 3-part DM Strategy That Starts the Relationship Right
The exact message Megan sends to every new follower or Facebook group member—simple, scalable, and authentic.
20:48 – The Power of Pre-Qualifying Questions (And Which Ones Work Best)
How to ask questions that open conversations instead of shutting them down.
23:49 – Proven Conversion Strategy: Lead with Value, Not Pressure
Megan shares why directing people to video content—masterclasses, lives, trainings—builds rapid trust.
26:11 – 4–7 Hours: The Real Buyer Journey Most Coaches Ignore
Why customers today need HOURS of exposure, not “5–8 touchpoints.”
28:46 – How to Sell Without Sleaze: The Permission-Based Follow-Up
Megan’s framework for offering without pressure, attachment, or energetic pushiness.
30:30 – Why Buyers Have Changed Since 2020 (+ What to Do About It)
More skepticism, more discernment, and higher expectations: the new client landscape.
SEO keyword: 2024 coaching industry trends
33:18 – Creating a Low-Lift, High-Trust Offer: The Hero Offer Strategy
Why small, meaningful entry points outperform high-ticket programs in today’s market.
37:10 – Recurring Revenue & Predictability for Coaches (and Why You Need It)
How low-ticket, high-value memberships create sustainable cash flow and community.
40:13 – Why “Results” Are Still the Most Important Metric in 2024
Retention and long-term trust are earned through actual transformation—not hype.
42:47 – Identity-Led Marketing: The New Way to Attract Soul-Aligned Clients
Stop marketing to fear. Start marketing to the identity your audience desires to step into.
46:51 – The Birth of Super Community & the ‘Wizard’ Identity
Megan shares how her new offer was downloaded, created, and launched within minutes—not months.
52:27 – Rapid Fire: Money Routines & Crowning Yourself
Megan shares her money rituals, spreadsheets, and what it means to “crown herself” as wife, mother, and leader.
55:19 – Where to Find Megan & Final Words of Sovereign Encouragement
Kim closes the episode with a reminder:
Your reign is now.
Mentions + Additional Resources:
📖Get Kimberly Spencer’s best-selling book, “Make Every Podcast Want You” here: https://www.crownyourself.com/makeeverypodcastwantyou
Connect with Megan Huber.
Website: https://meganjohnsonhuber.com/
Instagram: https://www.instagram.com/meganjhuber
Facebook: https://www.facebook.com/megan.j.huber
Youtube: http://www.youtube.com/@MeganJHuber
LinkedIn: https://www.linkedin.com/in/megan-huber-88001418/
Podcast: https://podcasts.apple.com/us/podcast/built-to-last/id1587786447
Transcript:
For a full episode transcript, you can find it here.
Sharables:
For sharable images, quotes, and other social media posts to add some royal sparkle to your socials (with proper tagging and credit, of course), they can be found here.
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📺 YOUTUBE TIPS PLAYLISTS:
The Crown Yourself Podcast: https://www.youtube.com/watch?v=MZwctt-09Yk&list=PL2ClsckBxxujcpec_c4m-haGSeWZkfNmP
Becoming the Queen-B(usiness) of Yo’ Biz:
https://www.youtube.com/watch?v=GEircICw4o0&list=PL2ClsckBxxuhTAZNjo3wKa84gAgJAgpBB
Podcasting Queen: https://www.youtube.com/watch?v=fWLm9j9TSPE&list=PL2ClsckBxxuhIznCt03xcCIR-caCZBads
Conscious Leadership Queen:: https://www.youtube.com/watch?v=R35hokbpIJI&list=PL2ClsckBxxuhJqGJuF9kqCg-UfBwZzI_o
🙌🏼 MORE RESOURCES TO HELP YOU BUILD YOUR EMPIRE + CROWN YOURSELF 🙌🏼
Get booked on podcasts + turn guest podcasting into getting clients when you join then Communication Queens Agency: https://www.communicationqueens.com
Want to get Kimberly Spencer on your podcast? Request an interview: https://crownyourself.com/media
Watch Kimberly’s TEDx Talk on “Becoming a Warrior for Possibility” https://www.youtube.com/watch?v=IzwbvqzbmRk
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🥰 Loved learning about online business community strategies? Listen to this podcast again: https://youtu.be/fnr3Q6IAgg0
