3-2-1 Formula for Predictable 6-Figure Business Growth with Deb Boulanger
How to use the right formula for predictable 6-figure business growth with Deb Boulanger? If you want your business to go from 0 to predictable 6-figure business growth, then this episode is for you.
Are you looking for ways to stand out as a market leader? Want to learn how to position yourself in your market as an entrepreneur and gain a true entrepreneurship mindset? In this episode, Kimberly of Princess and the B delivers the right formula for predictable 6-figure business growth through this interview with Deb Boulanger.
💖 RESOURCES + LINKS MENTIONED IN THIS VIDEO:
Download my Heal Your Money Beliefs Masterclass + Workbook to shift your energy around money, so you not only attract more clients and customers to your biz, but you also stay profitable and prosperous: https://bit.ly/heal-your-money-queen
👑 Join our FREE Crown Yourself Community on Facebook:
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BOOK RECOMMENDATIONS TO HELP YOU WITH THE FORMULA FOR PREDICTABLE 6-FIGURE BUSINESS GROWTH:
📚 The Law of Divine Compensation: On Work, Money, and Miracles by Marianne Williamson: http://amzn.to/2hFfoR5
📚 Start with Why by Simon Sinek: https://amzn.to/3uLQHay
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📺 YOUTUBE TIPS PLAYLISTS:
Becoming the Queen-B(usiness) of Yo’ Biz:
https://www.youtube.com/watch?v=GEircICw4o0&list=PL2ClsckBxxuhTAZNjo3wKa84gAgJAgpBB
Mompreneur Motivation:
https://www.youtube.com/watch?v=j3QHR59hYlE&list=PL2ClsckBxxuik-SyGWvkK-sb0eInGQkna
Queen Convos to Rule Your Life, Body, and Business:
https://youtube.com/playlist?list=PL2ClsckBxxujWw1RjalU1InwVHg2os1KB
Mind Your Mindset
https://youtube.com/playlist?list=PL2ClsckBxxuiH9Qz6EoxScY8ahlOaZjth
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🎆 COACHING: Want to grow your business 150% in the next 12 months? Our Queen Team is accepting applications now to work with Kimberly 1:1. Serious inquiries only pls. Check out the deets + book a consult call here: https://crownyourself.com/private-coaching
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Kimberly Spencer 0:00
Hello, my fellow sovereigns get ready to get simple and strategic with your business. If you have been struggling to reach that six-figure marker in your business, then I have brought an amazing guest who is exceptionally skilled at doing what Einstein calls genius, which is making the complex and making it simple. Sometimes our monkey minds can make building a business seems so complex, because it seems like there are like 50 billion things that we can be doing. But Deborah Boulanger, the founder of the Great Do-Over and the host of life after corporate brings you an incredibly simple formula to break down how you can make six figures predictable and streamlined in your business. Deb is a coach, author, speaker, retreat leader and she specifically helps successful women over 40 realize their full life potential. In this interview, we not only break down Deb's three-to-one formula for predictable six-figure revenue but also look at how spirituality has played a role in the growth of her business. And that's a point that I think that we all can really grow from and lean into and that you can learn from this episode because I know from myself, my journey as an entrepreneur started first with my journey into personal development before actually being able to hit that six-figure and then multi six-figure markers. So this episode, I hope, brings you the simplicity to make building your business to six-figures, seven-figures, and beyond. Super mother effing simple. And with that, I give you Deb Boulanger.
Welcome to the Princess and the B podcast, the place to be to build your empire as Queen of your body, business, and life. I'm your host, Kimberly Spencer, founder of crownyourself.com and I'm an award-winning coach, Amazon Best Selling Author, and multi-passionate entrepreneur. Each week, I give you the systems strategies and success stories to help you master your mindset. Communicate with ease, and triple your productivity so you make the income and the impact you deserve. Imagine this Podcast is your weekly spark of inspiration as you take it to the next level with all the Bs of your life, body, business, bank account, boys, and babies. Let's make it reign.
Hello, and welcome back to The Princess and the B, helping you with all the B leaves on becoming the queen bee of your life. Deb, I am so excited to have you on the show with me. Because you have done some extraordinary things both in corporate and in your coaching business and how you help women entrepreneurs. So I'd love for you to just dive into how did you make that leap from corporate to entrepreneur?
Deb Boulanger 3:10
Well, it was sort of accidental. What was going on at the time so I was running a $32 million business unit in corporate with 53 direct reports. And at the same time, my marriage was falling apart. I was getting a divorce and menopause hit me early and hit me like a ton of bricks. And it was like you know we need to hit reset here. And it turns out that I got a divorce I left the company I was working for, launched a coaching business, started working from home, and started taking care of me for the first time in like 25 years. So it was an amazing opportunity but it was no real desire to like oh I want to be an entrepreneur is more like my life isn't working the way it is right now. What is that next thing for me?
Kimberly Spencer 4:09
What habits Did you see change most drastically in your self-care before? The great what was the Great Do-Over and to now the what you are experiencing and to now the habits that you have as an entrepreneur?
Deb Boulanger 4:29
Yeah, so back then it was a total overhaul. I had a team of people I call them Team Deb and it started with my kick-ass therapist. I had a personal trainer. I had a health coach/nutritionist. Really I was leaving no stone unturned. And then I was also going on extensive silent meditation retreats. So really bumping up the spiritual practice. And it was on I think it was that second silent meditation retreat where you can shut your mouth, but you can't shut off your mind where I was sitting on the meditation cushion. And I got this vision that I was meant to be coaching other women. And originally, I thought it was other women in midlife who needed the Great Do-Over too. And that's where I started. And eventually, my business migrated into blending my corporate career as someone who is an expert in product development in the services space, pricing, packaging, messaging, product marketing, and my coaching business. Because what I noticed was that all these other women in these masterminds I was joining, have these brilliant ideas, but they really didn't have a business. And I knew how to create a business model from scratch based on something that doesn't exist yet. And I think when that light bulb went on, that's when the Great Do-Over became, we added the launch lab to that. And I started coaching women in midlife, usually who were ready to launch their business.
Kimberly Spencer 6:15
I think that you brought such an amazing point about that. So many women have so many great ideas, but they don't know how to build a business around it. So what are the biggest belief systems that you see standing in the way of women? Is it an education standpoint? Are we just not trained to build a business? Is it a skill set component? Is it the, you know, the self-sabotage, self-limiting, limiting self-limiting beliefs? What is the biggest piece that you see that you need to shift with your clients?
Deb Boulanger 6:48
You know, I think it's a little bit all of the above, some of my clients are over-educated and entrepreneurship, they've taken too many courses, they've drunk the Kool-Aid on, you know, do this group program and, and make money in your sleep. And they, they're frustrated. And they're doubting themselves because it didn't work the way that coach or teacher explained to them that it would. So I think part of it is mindset, and realizing that you don't know what you don't know, and not to make sure I always like to say make sure there's water in the pool before you dive in. You know, and I think too many just trust the process. And just think, Oh, I've got this course now let me just buy some Facebook ads, let me just market it. And if I build that they will come. And then there's this huge disappointment that Oh, I built it, but no one did come, you know, maybe I'm not good enough. And so I think that fosters all of the doubts and insecurities when in fact, it's just that you probably had a good idea. You didn't test it out before you invested in building out the services and the marketing to sell it.
Kimberly Spencer 8:07
And what is the biggest piece that most women miss when it comes to testing? Because what I've seen is I've seen so many women, when they think of the concept of testing that suddenly that test, especially when it fails, turns into an identity crisis.
Deb Boulanger 8:20
Yeah, so I think before you build anything, you just start having conversations with real humans. And you find out what is the gap in the marketplace that other people are missing. What is the problem that needs solving that I can get excited about? And I have the skills to solve and that stirs up my passion for doing something with meaning. And where are those people? And what is it that they really want? And what would be the outcome for them? What would that'd be worth to them? How would that change their lives or their business or the outcomes that they're experiencing right now? And making sure that you have demand before you build supply, it's really super simple. But in that process of being curious on what people think and what they really need, you get to uncover all of these hidden gems that no one else is paying attention to. And that's how you stand out as a market leader by solving a new problem or solving it in a new way. Or even just positioning yourself differently than everyone else in your category.
Kimberly Spencer 9:29
When someone's looking at positioning and branding especially when it comes to pricing. How did those two correlated love to hear your insight on that one because I know when so many coaches start into the business they're like, I mean, I was guilty of this too. When I first started coaching, doing body image and wellness coaching I was charging 100 bucks a month for four sessions out of my car. Once I got the skillset acquired of learning NLP timeline therapy and hypnosis once I created a process Then I had a sellable process that I was very comfortable with. And I raised my prices to $2000. And it's been onwards and upwards since then testing price points on how high I can go. But when it comes to new entrepreneurs, new coaches, and new consultants, what is the strategy for pricing that you have found really works?
Deb Boulanger 10:20
Well, I'll start by what doesn't work, because I think that's equally informative. And most of the time we get caught up or new, especially women entrepreneurs get caught up in what is my time worth, and, you know, and then charging by the hour. And even if you're not charging by the hour, your mental math is kind of like doing the multiplication of what is an hour of my time worth. And the truth is, no one is buying your time, you know, your time in and of itself has no value, it's the outcome that you deliver. The other place that women get tripped up is being over empathetic in the pricing process, and getting all wrapped up in what you believe people can afford, as opposed to what the value of investment is for that person. And I think the third place, and I, I blame the coaching academies for perpetuating this is what will the market bear? You know, what is the competition charging? I've even heard people graduate from accredited coaching academies who recommend that you start at $150 an hour. And you know, with thoughts like that you'll be living in your car, not just delivering services in your car.
Kimberly Spencer 11:42
Yeah. And it goes back to that hour, that employee mentality of hours for dollars versus and true entrepreneur mentality, which means that sometimes the less you work, actually, the more you can make, like your time and money are not correlated, and both can be exponentially increased. I mean, you can't, we only have 24 hours in the day, but we don't have to correlate the amount of money to that 24 hours.
Deb Boulanger 12:07
Right. And so number one is how you price your services. Number two is how you organize your business model for leverage, right? So on the pricing piece, it's pricing based on this term I came up with called Return on the advantage or our ROA. And when you think about what the return on advantage is for your ideal client, like what is their beginning state? What's their end state after they work with you? How does that impact their lives physically, emotionally, spiritually, financially? And what is the value of that over time to them? So even if you're, let's just take the example of a career coach, who's helping someone make a job transition, either get a promotion internally, or apply for another job, and coaching them to add self-advocate, right, so to ask for more. There's a hard dollar return in that negotiation process, learning how to advocate and negotiate for yourself, then there's the value of that money over time. But what's really priceless, is the value of that confidence. And now that woman in her next situation where she's negotiating for a bonus, or the next position, or a sign-on, that she has the confidence to ask for more. So I think when we take it out of our own head, and this is where all your great mindset work comes in and put it in terms of what the client values, then number one you get out of your own head, and you're already focused on the client. But also, it'll help you align behind a higher value proposition when quoting higher fees.
Kimberly Spencer 14:01
Yeah, and it's when you're quoting those higher fees. I know that, for example, one of my clients she had invested 30,000 to work with me. And she, through the course of our coaching in just a few short months, she developed a program that made it launching Easy Effortless sold like hotcakes doubled her previous month had a $200,000 month just from this one piece alone, which is a huge ROA and an ROI on the investment that she had put in. Right. So it's a testament to I think one of the things that holds up those new coaches, especially because if they haven't produced those results yet, necessarily, they don't yet have the confidence in their own skillset and in their own services, to be able to say, Oh, I know I can produce, you know, $100,000 month for my client or even, you know, give them an extra $5,000 A month based on the services that I provide. How do you navigate when you come against those doubts when It's a newer coach, who doesn't quite know if their services will actually pay off based on their experience?
Deb Boulanger 15:09
Yeah, and I'm a huge fan of being fully transparent with your clients and saying, Hey, this is new, I’m launching for the very first time. And because I'm launching and for the first time, you're going to get some preferential pricing, this will never be available at this price again. And in exchange, I'm looking for you to give me feedback on what needs to be improved what you need next, and having a great experience and committing to the experience, because at the end, I want a great testimonial from you. And so I think when you first get started, it's only natural. And we even did this in the corporate world with clients who were helping us develop a new service offering for the very first time. And we would say you're our partners in development, you know, we're going to build this together based on your requirements, there's something hugely valuable there to the people who are your very first adopters. And what I've found is when you take that approach, not only do you serve them well, because you've built it around their needs, but then they tend to react, they tend to bring their friends. And so that's the most important thing in the product development process. And that's what most of these online coaching programs and group programs and course creators, don't teach you is that you don't build it and then sell it, you build it while you sell it first, and then you build it with your ideal clients for the very first time,
Kimberly Spencer 16:45
Yeah, you're working backwards, instead of I like to look at it from this time perspective to circle back on the concept of time, if let's say it takes you three to six months to build out your course, you've built the product before you've even tested it. And I just read the most amazing quote, and I forget who said it, but I will leave it in the comments. And in the description. He said that every business plan basically goes out the window, as soon as your product meets the customer. Because then the whole plan of how you develop to market it and launch it. If the customer is not buying if the customer doesn't react well to it, you're screwed out of three to six months of your time versus…
Deb Boulanger 17:26
and all that money,
Kimberly Spencer 17:30
And all the money that you invested into the process and into building it, versus building it with your initial customers and clients which also builds that stronger form of community. Yeah, it does. And it brings ownership to not only you to deliver on your services, but for the client to be an active participant because they now have ownership in a way of the end result of the product, which is very exciting
Deb Boulanger 17:54
100% 100%. And by the way, this is the basic process for product development, that will serve you throughout your entire journey of building out that client value ladder. I've always built a product with my ideal clients. And the launch lab was one that I built in 2018, I think in 2017-2018. I think in 2016 I was coaching people one on one. And I started repeating myself over and over again, it was annoying, I didn't want any teaching the same thing to individual people. So I decided to record those trainings, and then just invited all my one-on-one clients into a group setting so that they could meet each other and we could have conversations and mastermind. And that became the launch lab. And then I began building out the modules, you just have to be one week ahead of your ideal clients, you know, build out your orientation and module one, and based on where they are at the end of that build out the second one and so on. I haven't had to adjust that program. In the last five years. We've built it once. And I've sold it many, many, many times.
Kimberly Spencer 19:11
And that's such a testament to your strategy and the thought process and also the mindset of that entrepreneur because so often the solopreneur struggle happens when you build something, do something and it could be a repeatable task that you could either use and repurpose and sell or use an or do and then delegate to someone else once you teach them how to do it. But if you aren't documenting that journey along the way, that's when you come into those repeated constant things that you're like I thought I shared this with that client. Oh no, wait, that was the other client it's the same dang lesson. The same is true with building out a team. It's like Oh, I thought I already taught someone so how to do that and oh no, I didn't record it, so now I have to do it again. And so it's that continuation process of looking at those exponential returns that you can get for the amount of time that you are spending. And so I know that you mentioned earlier on that sitting on a meditation pillow and having those, that spiritual space really served you in creating your company, how has your spirituality and your connection with God,source, universe, whatever it is that you label it to be grown as you've developed and grown your company.
Deb Boulanger 20:32
I think it's evolved. And it has taken different shapes. So in those early days, I was very connected to my Buddhist meditation center, going every year, just diving into some of the teachings. And then it kind of became more Law of Attraction focused and consuming a lot of Bob Proctor and Abraham Hicks and learning about my power of manifestation. And then diving into things like the gene keys, and all of this metaphysical stuff, or resources, I should say. And then because this entrepreneurial journey will just kick up all your stuff.
Kimberly Spencer 21:18
It certainly will.
Deb Boulanger 21:21
So there were stones that weren't being turned over. And those processes which I felt needed, you know, stronger guidance. And a couple of years ago, I was invited to speak at a retreat for black women ministers. And it was by a friend of mine, and I said, Well, what do you think I'm going to share here that could be helpful, she said, I want you to talk about entrepreneurship. And I realized that being a minister in charge was very much like being an entrepreneur, you know, you still had to market get your audience in the door, keep them engaged, keep them donating to causes and keep the church alive. And in that process, I was re-exposed to God. And so I had been a Christian, a born again, Christian when I was like 15, I think that saved me from some hairy situations when I was a teenager. But now looking at it, and knowing that I'm called to do what I'm doing, we have such a distorted view of who we are, who we really are, you know, spirit in human form, however you want to describe it. And we've taken on all these burdens, and all this baggage from our personal experience. And none of it's true. So any mindset issues come from false beliefs that you've been taught along the way or that were reinforced in you somehow. And so at this stage in my life, in my sixth decade, it's a matter of letting go and being willing to be guided and trust and have faith that everything's going to work out. And that you don't have to worry about cash flow. Just show up if as long as I'm living in alignment with what I'm called to do. I'm living in my purpose. And I'm a good business person, you know, that doesn't go out the window. When you get into alignment, and you start manifesting and putting spiritual tools into place.
Kimberly Spencer 23:39
I think it's gonna be a bit of a steward for your money.
Deb Boulanger 23:43
Exactly. I mean, the spiritual tools serve to make you a better business person in that you're getting your personality constructs out of the way. And so whatever holds you back, if it's imposter syndrome, or I'm not good enough, or indecision, procrastination, perfectionism, confusion, all of those mind states that keep you from, from really being who you are, and calling forth the people that need to see you, then that's where trust and faith and spirituality come into my life right now.
Kimberly Spencer 24:20
And I think you pointed out such a beautiful belief system that I've told many a client to borrow I said, just borrow my belief system and your ability to figure something out. And I like to equate this to like I've now have the blessing of watching my second son learn how to walk and see how he's figuring out the process. And see like those moments of when he's like that has that confident look in his eye and he's like, I'm gonna do it I'm gonna take a step and then you know, he takes a step and then he falls on his butt but that ability of trusting that you will figure it out, and because you're trusting in that ability, and because your environment is also predominantly people walking around on two legs, it's normal. And so how important is it? Especially with what you've created with like the launch lab and your business and with your clients? How important is it to surround yourself in an environment? And how do you get into those environments with people who are already doing what it is that you want to be doing?
Deb Boulanger 25:18
Yeah, that's such a great question. And choosing your coach and your mastermind circle, or the people you surround yourself with is one of the most precious decisions that you'll make in your career as an entrepreneur, every single year. So whether I stick with the coach that I'm with, it's really looking at someone looking for someone in the market, who is modeling what I want, and who is also in alignment with my values and is expressing those values. So and who is already, you know, 2-5-10 steps ahead of me, and can show me the path? And I think that's, you're not meant to muscle through this journey on your own. You're meant to have guides and Sherpas along the way, and choosing your coach really carefully based on her past experience based on where she is right now, based on her unique knowledge is super important. And being in a room where you're not the smartest one in the room, you know, I want to be in a room with people who are more successful than I am. Or at least equally as successful as I am, I am super smart. I contribute greatly to the mastermind communities that I'm in. And I don't say that with arrogance, I've just learned a lot along the way. And I'm happy to share it. I want to be in a room with other people who also know a lot and they're happy to share it.
Kimberly Spencer 26:44
So true. And I think that comes to removing your ego out of the process. Because literally in the last mastermind that I just joined a few months ago, I said I don't want this to come from arrogance, but I really don't want to be the smartest person in the room. And the sales rep for the mastermind was like, Oh, you won't be. And so at the summit that I was out with my mastermind, I was like, Oh, I'm really not like, these people have done far bigger things than I have yet to this point. And recognizing that by day two, I was crying to my husband, I was like, I have massive impostor syndrome, how did I get into this group? And he's like, you're in there for a reason. Remember, that's where you were called. And so I now know the reasons as to why it was called and how I can contribute and how I can serve the people who are a part of that community using my unique gifts and skill sets. But it's that piece of like being able to be humble enough to recognize where you need growth and courageous enough to take that bold leap to get into that group and community. I think one of the challenges that sometimes that seems like can seem like a catch-22 to many business owners, is some of those communities have qualifiers of like you have to have made a certain amount in order to be inside the community, but you need to be inside the community to surround yourself with people who make that normal. So how do you start to navigate into that space with qualifications so that you can get into those phases that you want to get into?
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Deb Boulanger 30: 23
Yeah, so that gets into what I started dialing in, which was making revenue growth predictable in my business. So I know you and I share the belief that it's you do less to make more. And when I dialed in that formula, that marketing strategy that was really working for me and converting, then I easily got to the point where I would be admitted into those communities. But even when before you do, you need to be in a community of where you are, you know, so after the launch Lab, which is really for people who are, who are just getting started, or in their first year, when they graduated, they're like, Deb, this was great. You know, now I'm starting to make money, what do I do now? And then it became the six-figure accelerator where we can make six-figure revenue growth predictable in your business, and you could add six figures to your top line year after year, and it could be reliable. And so that's, you know, that's kind of what you need to do is be in a group where you need to grow too, so that you can get to this level. And then, of course, when you go up levels, you're going up your investment in those circles, as well. So I have, I just do this mental math, I'm curious if you do to Kimberly 10%, you know, I feel like 10% of my top line revenue gets reinvested back into me, and, you know, gets invested into my coaching program, or whoever I decide to align with as my coach.
Kimberly Spencer 32:01
Yeah, I've seen that with 10%. And not only do I do that in my own business, but I've also seen that just consistently with those who have invested it with me, and as a coach, that typically it's about 10% of what they have either made in their corporate career or what they have or are making in their business to then grow to that next level. And that yeah, that 10% seems to be like the sweet spot of, of just investing. And looking at, you know, that's almost like an in a way to just go back to a spiritual principle that is something that's biblical. It's like 10%, of tithing, why not also go into that investment back into yourself and with what you're building and with what you're creating and birthing to create a beautiful world?
Deb Boulanger 32:48
Yeah, absolutely. And I use the metric both ways too, when I price my services I look at, will I be able to deliver a 10x return on my clients for investing in this program?
Kimberly Spencer 33:10
Yeah. And will I be able to grow them to that level and have that 10x Like, and 10x return is not just like a financial level as well. Because I mean, there are certain things like when one of my clients reconnected with her estranged child who she had kind of disconnected with, since her divorce, you can't put a price tag on that. And yet, like that, that's a 10x return. And another one of my clients when she, you know, she grew her business financially, substantially. But when we started working on her relationship with her son, she said, Kim, I know, You've helped me so much in my business, but if you can help me change this dynamic in this relationship, like beyond a return on investment, and that those are like, those are the stories that just fuel my soul when it's like because I mean, for me, as a mom like that, just that that gets me in the feels, when you're able to have that, that rekindling of the connection with your child that sometimes can get lost as, as we grow and learn and mature, and they grow and learn and mature and have their own opinions and egos that you got to navigate through. So looking at that growth journey, what is the point in which you know that you meet your clients?
Deb Boulanger 34: 25
What do you mean by that?
Kimberly Spencer 34:27
When they are on their growth journey? Where is that space where they're at… where they already know that you're the right coach for them?
Deb Boulanger 34:34
Oh, yeah, typically, after the initial enthusiasm wears off, and it's like, Oh, crap, what have I done here? You know, how do I get new clients you know, so it's all bright shiny with the website and the LLC and the branding consultant, and the logo and, and all of that, and now it's like, what I have to go get business, how do I get business? What technology do I need? And so that's why I like to create short, simple programs when people first get started because what we're looking for is early momentum we want we want some quick wins. And so when I launched the standout webinar program, it was when the pandemic first hit and people were saying, oh my god, how am I gonna get clients? Because you know, all the speaking engagements have dried up. And I started teaching people how to use webinars to connect with their audience and convert new clients and make it reliable and repeatable. And so those were some quick wins. And then people were in standout webinars and saying what's next? And then we develop the six-figure accelerator role, how do you get an entire lead funnel? Where are the other ways that you could launch your service offerings besides webinars? How do you get good at sales conversations and sales conversions? And how do you increase your influence as an expert in the networks that you participate in? And then how do you add to and build on that product portfolio? So it was just a natural next step for people on their journey for what they needed. And so and I know this works with you as well that some of my clients have been with me for over two years. And it's such a pleasure because we get to know them on that deep level. And, you know, I become obsessed, I fall in love with my clients. You know, I'm thinking about you all the time, I see something interesting. When I text you on a weekend, you know, geez, look at this, this is fascinating, you could do something similar.
Kimberly Spencer 36:40
You and I both love our clients profusely. And I think that something in the coaching industry that I have seen that for me, I'm not 100% A fan of because I think there's a big difference between loving your clients and having a codependent coaching relationship. And so where do you draw those boundaries on that? Or that you've seen with other coaches or your clients that that boundary gets kind of wishy-washy?
Deb Boulanger 37:09
Yeah, I haven't seen it so much of my clients, because I truly want them to move on. I mean, they. Yeah, they should grow me. Yeah, if we're doing the right things, they should grow me. But um, yeah, so yes, I have seen it in my past. And it's where the client is so insecure and hasn't been able for one reason or another to overcome that, that eventually, you just have to it's like a fledgling bird, you just have to kick them out of the nest, because you're not really serving them any longer. And they need to either go fly on their own, or they need to work with someone else.
Kimberly Spencer 37:56
Completely. I, one of our mutual friends, Megan Huber, said this years ago, and I was watching one of her live streams that she didn't, she said, sometimes people who want to have these big aspirational money goals, that they're like, I'm gonna make a million dollars a month here. And it's totally possible. And yet sometimes the level of person, their own personal level of personal development is not to that level yet. And so being able to have the self-awareness to discern, am I still dealing with personal development insecurities? Because like you said, business brings up all of our stuff that I need to work on before going and working with this business coach? Or do I need to like ia it really the time is it fully aligned for me to dive in?
Deb Boulanger 38:45
Absolutely. And I believe as business coaches, we need to align with other experts who we trust as trusted partners so that I can make referrals. I don't intend nor do I want to be all things to all people. I have my favorite branding experts. I have my favorite mindset experts, I have my favorite group program development experts, you know, mentioning Megan. And so it's my pleasure to bring these people on in front of my clients to highlight them as experts on my client's work with them. And I think that's great, because then they're getting a well-rounded business education, and aren't totally reliant on me for their success.
Kimberly Spencer 39:36
And that also takes so much pressure off of us as coaches to have like, I am not the be-all and end-all. Here are all these other services like one of my, actually two of my clients, I referred to as zoom specialists like her specialty is just fixing that Zoom box. So you show up looking amazing. And Shelly golden and she is she was awesome. But the ability to delegate out those areas that are not your zone of genius, like I'm very clear on where mine is. And mine is like a 100% in the business mindset of developing that and recognizing patterns in my client. Looking at how and where can I delegate the other areas that are not my specialty and know that you know where that line is. And I think that that takes a level of maturation as a coach as well to be able to discern that.
Deb Boulanger 40:29
Yeah. 100%.
Kimberly Spencer 40:31
So I would love Deb since I know that all of my listeners are going to be begging for this question because you've already hinted at making six figures predictable multiple times. What is your secret?
Deb Boulanger 40:44
Making six figures reliable requires that you dial in your value proposition so you know exactly what your value is, you have the right foundational offer. And you're consistent in your own behavior in doing what works. So there might be some trial and error, and there might be some new skills building that you need to learn. And lately, I'm obsessed with Julia Child because my grandmother was obsessed with Julia Child, I grew up with Sunday dinners with beef bourguignon, and Khokhlova, and all of that, you need to learn the basic foundational structure and master that before you start being creative. So what I tell my clients is three speaking engagements a month, two high-converting lead magnets and build your list. And one piece of high-value content that you share with your followers, your network, your mailing list, every single week, I made six-figure revenue growth predictable, through that one formula, I teach it to my clients, six-figure revenue, growth becomes predictable for them. Now, we're also dialling in your pricing, we're dialling in your products, and all of that. It's really about your mindset and your own behavior, on making six-figure growth predictable. And if you have a foundational core offer with a great client value ladder, if you're skilled in making offers to people in an authentic way, not pitching your services, not feeling sleazy selling, but authentically being you and extending an open hand for people to join you. And you are managing your time you're managing your mindset and showing up as a CEO. It's inevitable.
Kimberly Spencer 42:44
It is it is inevitable. And I can definitely say that the year I hit six figures in my business, I was doing all of that I didn't even know it. But that formula of the speaking engagements of the consistency with content, and having that dialed-in offer is essential. And when you do it, like I love that you broke down that formula into being so simple, because that's so many people get tripped up on the how thinking oh, well now how do I get booked? And how do I do this? Well, there are courses and people that you can work with, like Deb like myself that that can guide you in certain places on figuring out the how the key is, though, it's that mindset piece of that predictability and that consistency. And for me, that consistency is such a spiritual concept in a way, which is why I love merging business with spirituality because it's that consistency of that trust that the universe has got you back. You just got to keep showing up and doing your part. Yeah, making offers and guaranteed what my clients are always surprised when I'm like, you know, there, there's a ratio you make you make more offers, you probably gonna make more money. It's not rocket scientists. But we as humans are so skilled at complicating things that aren't complicated. So I love your simple process. I hope everyone out there was taking notes on that process. Deb, could you repeat it once for the cheap seats in the back?
Deb Boulanger 44:19
Sure. Three to one, three speaking engagements, every single month on other people's platforms and maybe one on your own. So you want to get in front of new audiences. And two high-converting lead magnets to two pieces of content that are of high value that everyone wants. And I will give you two before we leave today, and one piece of high-value content every single week. So whether that's a podcast, a blog, a vlog, or law, long-form post on LinkedIn or LinkedIn newsletter, whatever that is to your audience, that you're consistent because consistency wins hands down every single time.
Kimberly Spencer 45:07
Amen! So what are you most excited for the future of female entrepreneurs?
Deb Boulanger 45:13
I'm excited about the choice is that you get to choose how you get paid and You get to choose without sacrifice, that there's this misconception that if you leave the corporate world, you'll be sacrificing your paycheck. And while there will be a ramp-up time, you won't immediately especially if you're a senior-level leader, your mid-six figures, that's not going to happen overnight. If you're in the b2b space, it happens more quickly. If you're in the b2c space, sometimes there's a longer ramp-up. But you will replace that corporate paycheck, you will have more freedom, and you will be able to make an impact. There is no glass ceiling on this side. It's all up to you to break through anything that you're carrying with you or put it down and leave it for someone else to pick up. And just do it
Kimberly Spencer 46:17
So powerful. And just one strategy point because on your three-two-one offer, for consistent growth, I just want to make sure that is this does this apply to all price ranges of offers? Or is it specifically more for high ticket that you see this working for high ticket coaching and consulting? Or is there a sweet spot with price range?
Deb Boulanger 46:39
I don't think so. I mean, if I were doing a low-end offer, so if I had a membership program, let's just do something low-end, I would do the exact same strategy, I would start there, you know, you might put together a multi-day launch in there somewhere, if you wanted to get a bunch of people, you might put some paid traffic behind it. But not until you're absolutely sure that you've nailed the value proposition, the ideal client and all of that good stuff. But if you do three speaking engagements, and you have a decent-sized audience, so that's what you want to make sure of is that you're reaching a decent-sized audience and those speaking engagements.
Kimberly Spencer 47:26
And then that way you can grow and scale it. So I just wanted to see for price points, because I know that sometimes price can be that hot-button issue that we already touched on. So, Deb, I have loved this conversation. And I think what you bring to the table for female entrepreneurs, starting their businesses, for Coaches and Consultants is so valuable. And I would love to know if you are ready to dive into a little bit of rapid fire with me.
Deb Boulanger 47:51
Sure, sure. Go for it.
Kimberly Spencer 47:54
Who is your favourite female character in a book or a movie and why?
Deb Boulanger 47:58
Well, it's recent. I'm gonna say, Dorothy Parker, simply because recently, she came up in conversation and I watched the movie, “Mrs. Parker and the Vicious Circle”. So Dorothy Parker was a writer in the 1920s. She was one of the only female writers in New York, and she was one of the founders of the writers around the Algonquin round table. And there was some very famous male writers there as well. And I just loved her independent spirit, her wittiness and her way with words.
Kimberly Spencer 48:35
I have not seen nor heard of that movie, and I now need to go watch that immediately. What woman would you want to trade places with Dead or Alive obviously, if she were dead, it was back when she was alive just for a day to be in her body. See how she experienced it.
Deb Boulanger 48:55
That's very interesting. And I guess it would be Brene Brown. I would just love to know everything that Brene knows through all of it because I geek out on research and I love that she does too. And she has such a wealth of wisdom that is readily available, I would switch places with Brene for a day.
Kimberly Spencer 49:17
Awesome. If you were to have your success at twice the speed, what is the one thing that you would do differently?
Deb Boulanger 49:23
Success at twice the speed, I would have made the leap sooner.
Kimberly Spencer 49:29
What is your morning routine and to support a fantastic day?
Deb Boulanger 49:34
My morning routine includes at least two oat milk and cappuccinos. Time with my journal time and devotion and time and meditation. And on alternate days. It's a real good sweaty workout with my personal trainer.
Kimberly Spencer 49:56
Nice and what is your evening routine to support you having a fantastic morning because that always applies?
Deb Boulanger 50:02
It always applies. It means eating light and clean and going easy on the wine.
Kimberly Spencer 50:11
Yeah, that's a big one. I'm currently doing 75 hard and so
Deb Boulanger 50:15
Holy crow You go girl.
Kimberly Spencer 50:18
It's been fun. It's been bringing up a lot but the wine was one thing that I was like Oh, this is an interesting attachment that I didn't realize that I had. And so it's allowed me to reevaluate some beliefs and I'm very, very excited for it. So, lastly, what is your queendom?
Deb Boulanger 50:39
my queendom is in the kitchen. It is just my happy place. You know, it's again at the end of my day, how I wind down is getting in the kitchen chopping vegetables, preparing food, just kind of zoning out on the meditation of putting together great ingredients that produce a delicious result. I made a frittata over the weekend for a friend's late lunch. And it was the most beautiful for a frittata I've ever seen in my life. And it was so tasty. I mean, the way I layered the vegetables and design them and the way I cooked it just so I really have never made a frittata that beautiful before.
Kimberly Spencer 51:22
Oh, gorgeous. I am not a cook, but my husband is a chef. And so I admire those, who are epic in the kitchen because I enjoy the tastes and flavors and appearance of it. But that is not my zone of genius.
Deb Boulanger 52:37
Definitely my queendom no one enters the kitchen when I'm in it. It's like definitely my domain.
Kimberly Spencer 51:42
That's my husband's role basically. In our family, I do not enter that kitchen when he is in it. And lastly, how do you crown yourself?
Deb Boulanger 51:53
I crown myself just by being fully present every day. It's like waking up. The first thing you need to do is like put on the crown. It's like this is a new day. You know whether you listen to Abraham Hick's morning rampage, or whether you recite a prayer, it's like your crown goes on the moment you step out of bed for me.
Kimberly Spencer 52:23
Amen. That's wise, wise words.
Deb Boulanger 52:25
I am the queen of reliable revenue.
Kimberly Spencer 52:30
Claim it!
Deb Boulanger 52:32
I'm claiming it, I'm the queen of reliable revenue, and that crown goes on every single morning before I get out of bed.
Kimberly Spencer 52:40
Awesome. Deb, how do we work with you? How do we find you? How do we hire you as our coach? Plug yourself, queen. Okay.
Deb Boulanger 52:48
Well, first of all on the pricing, if you'd like to get your pricing dialled in and reverse engineer that revenue goal in a real simple way, we have a pricing calculator, and that's at the greatdoover.com/pricing. And we also have a six-figure growth guide. If you'd really like to dive into the geekiness of how to make six-figure revenue growth predictable, that is six the number 6figuregrowth.com will send you to the guide and it will step you through a lot of analysis and coming up with some metrics so that you get some clarity on what you need to be offering and how you need to be marketing yourself to make that growth predictable.
Kimberly Spencer 53:37
As a numbers nerd, I think on this podcast, you may have delivered my two favorite freebie options ever. So please go to those resources. And if you're not a numbers nerd like me, you may grow to become one once you see the possibility that lies in the data when you go and use those resources. So please go check them out
Deb Boulanger 54:02
And tune into my podcast.
Kimberly Spencer 54:04
And yes, I was blessed to be a guest on Deb's podcast. So it's fantastic. And I don't…
Deb Boulanger 54:11
So Lifeaftercorporate.com and also on all available players. And your interview will be airing soon as well. Maybe we'll just double-team this podcast launch. But yeah, great to have conversations with folks there who are interested in growing a sustainable and reliable business.
Kimberly Spencer 54:34
Fabulous Deb. As always my fellow sovereigns Own Your throne, Mind your business because your reign is now.