Your Brain is Lying to You | The Invisible Beliefs Running Your Business

Jul 24, 2026

Please enjoy this transcript of the Crown Yourself Podcast, with your host, transformational story coach, Kimberly Spencer (@Kimberly.Spencer)

What if your greatest competitive advantage isn't your marketing...

It's your reputation?

In the Age of AI, information has become abundant. Strategies can be generated in seconds. Funnels can be copied. Content can be automated.

But trust?

Trust still has to be earned.

This episode began with an unexpected parenting moment—one that nearly cost my eight-year-old something far more valuable than a privilege: his reputation. That conversation became a powerful reminder that trust takes years to build and seconds to break. And the exact same principle applies to business.

Inside this episode, I'm sharing the Four Trust Accounts every entrepreneur must intentionally grow if they want to create sustainable success:

  • Trust with yourself
    • Trust with your team
    • Trust with your clients
    • Trust with your reputation

We'll also explore why ...

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