What if sales weren’t sleazy, but sacred? In this transformational conversation, Kimberly Spencer sits down with Justine Beauregard, expert sales coach and host of Why You Hate Sales, to shatter the myths around selling and reframe it as a neutral skill—and a deeply spiritual one.

Justine reveals how sales mirrors the art of self-trust and how to align persuasion with integrity. From decoding the CIA’s R.I.C.E. framework (Rewards, Ideology, Coercion, Ego) to the soul-level psychology behind buying decisions, she and Kimberly uncover how to sell with consciousness, not coercion.

You’ll learn why the most magnetic salespeople aren’t “closing”—they’re co-creating outcomes. You’ll see how to shift from proving your worth to owning your pricelessness, how to build instant trust (in under 10 minutes), and how to let clients self-select into your world like the sovereign beings they are.

If you’ve ever felt resistance around asking for the sale, this episode will rewire your beliefs, eleva...