Reigniting a ‘Dead’ Audience: How to Resurrect Your Community and Build a Buyer-Ready Kingdom with Megan Huber

Nov 13, 2025

What if the community you thought was dead…was actually your greatest untapped gold mine?

In this powerful episode, I sit down with community-building wizard Megan Huber, who shares the behind-the-scenes story of how she resurrected a completely dormant Facebook group and transformed it into a thriving, buyer-ready ecosystem — in just weeks.

We explore the energetic and strategic alchemy that happens when you lead from identity rather than urgency, from sovereignty rather than scarcity. Megan reveals why relationships — not algorithms — are the true currency of high-performance entrepreneurship, and why your next level of growth isn't a strategy…it's a community rebirth.

Together, we decode the psychology of modern buyers (hint: the #1 objection isn’t money — it’s time), how to build trust in a market that’s more discerning than ever, and why “hero offers” are the new front door for conscious business owners.

Whether you're rebuilding a brand, reigniting an existing audience, or birthing something entirely new, this episode gives you the roadmap to awaken the community already aligned with your mission — even if they’ve been silent for years.

This isn’t a marketing chat.
This is a masterclass in sovereign leadership, relational wealth, intuitive business growth, and creating community that converts because it’s built on connection.

Your community isn’t dead.
It’s waiting to be activated.

TRANSCRIPT

00:00 — Welcome to the Crown Yourself Podcast

Kimberly Spencer:
A recurring guest on this week’s episode, my amazing friend Megan Huber, the community-building queen. In this episode, we dive into how to reignite a completely dead Facebook group and leverage the power of online community building for growing your business.

Before we dive in, let me tell you about the book that started a podcasting revolution: Make Every Podcast Want You. It’s your guide to landing dream interviews, building authority authentically, and stepping into the spotlight you were born for.

Welcome to the Crown Yourself Podcast, where together we build your empire and transform your subconscious stories about what's possible for your business, body, and life. I’m your host, Kimberly Spencer — founder of CrownYourself.com, master mindset coach, bestselling author, TEDx speaker, and known to my clients as a game-changer. Each week you get the conscious leadership strategies you need to reign with courage, clarity, and confidence.

Reintroducing the Community-Building Queen

01:54 — A Long-Awaited Part Two

Kimberly Spencer:
Megan, welcome back.

Megan Huber:
Is this round two? I think it’s been since 2019 or 2020. We were long overdue.

Kimberly Spencer:
I met Megan in 2017 when I had just given birth to my son. We've stayed connected ever since. What I’ve seen from her is a level of consistency in an industry with so many fluctuations.

We went from the 2020 boom of coaches to the 2023 contraction — a mini-recession of people closing their coaching businesses.

The Evolution of the Coaching Space

03:08 — Megan’s Community as Her Anchor

Kimberly Spencer:
How has your community been this foundation you’ve been able to reignite?

Megan Huber:
It’s changed so much. If you’ve been in the game ten-plus years, you know exactly what I mean. If you’re new, you can’t even imagine how different things used to be. We used to talk about the “OGs,” and now we are the OGs.

Community has been the constant. Not because I kept the same Facebook group forever—I’ve had over 50—but because the skill of online community building is timeless.

The Power of Long-Term Relationships in Business

04:50 — The Truth Behind Fast Growth

Megan Huber:
When people asked how I rebuilt my business so fast in 2017, going from zero to nearly half a million in 11 months, the answer was simple: relationships.

CROWN YOURSELF - 283 Megan Hu…

I didn’t do it through funnels or ads. I did it by tapping into seven years of relationships I had built through coaching, team leadership, and community engagement.

I picked up the phone and called people. That’s what reactivated things.

Online Community Building Requires Consistency

06:57 — Why Community Is the Real Asset

Megan Huber:
Everything in business is built on relationships. If you don’t have relationships, you don’t have a business. Online community building is simply the modern version of this truth.

Kimberly Spencer:
Yes. People still think you can “post once” and magically attract clients because you're on the internet. But the oldest principle in entrepreneurship is that relationships make businesses thrive.

The Hidden Advantage of Relationship Capital

09:10 — Why People Buy from Those They Know and Trust

Megan Huber:
When I transitioned to consulting in 2022, every consulting client came from relationships I already had—colleagues, peers, previous partnerships. They trusted me. They knew I would deliver.

When I relaunched the coaching side in 2024, I went back to the Facebook group I started in 2017. It had been dormant for two years. I pressed the “unarchive” button and walked back in like no time had passed.

Thirty to forty-five days of consistency—and boom. Reignited.

And since reopening?
55 clients.
All from community.
All from relationships.

Why People Fear Transitioning from Relationship to Sale

11:50 — The “Ick” Factor in Sales Conversations

Kimberly Spencer:
Many entrepreneurs fear that moment of transitioning from connection to “the sale.” They fear seeming pushy or claiming their worth.

Megan Huber:
We all feel that way. Even after years in business, it's normal to feel awkward inviting someone into a paid program.

I’m introverted by nature, so if I’m not conscious, I can come off too direct. So I’ve learned to pause, regulate, and connect.

The key is this:
👉 Shift your perspective.
Social media is no longer for personal use.
It’s a business tool.

When you treat it like that, the fear dissolves.

The #1 Social Media Mistake Coaches Still Make

14:09 — “People Don’t Even Know You Have a Business”

Kimberly Spencer:
Exactly. Too many coaches treat platforms like Instagram or Facebook as personal diaries.

Megan Huber:
Yes! If I visited many coaches’ profiles right now, I wouldn’t know they even have a business. That lack of congruence kills trust.

Your audience should know WHO you serve and HOW you help—instantly.

The Message That Starts Every Relationship Right

17:18 — Megan’s 3-Part DM Strategy for Community Activation

Megan Huber:
Whether someone joins my Facebook group, follows me on Instagram, or sends a friend request—I send an immediate message.

Here’s the 3-part formula:

1. Warm Welcome

“Hey ___! Welcome to the Structured Freedom Inc. community.”

2. Clear Identity + Result Statement

One sentence about who I serve and the result I help them achieve.

3. A Pre-Qualifying Question

Something simple like:
👉 “What’s the number one way you're getting clients right now?”

It’s a conversation opener, not a pitch.

Directing People to Value Is the New Marketing Superpower

20:48 — The Power of Immediate Support

Megan Huber:
Once they answer, I send them a video training from inside my Facebook group. People need 4–7 hours of content before buying—not just a few touchpoints.

Kimberly Spencer:
Yes! Every private client I’ve ever had has binged this podcast first. That long-form consumption builds deep trust.

23:49 — The Conversion Trigger: Lead With Value, Not Pressure

Megan Huber:
You want people consuming your content. That’s why I send them videos — masterclasses, trainings, live sessions. Not just pretty graphics. People need hours with you before they’re ready to buy.

When you lead with value, the transition into your offer feels natural. You’re not forcing anything. You’re helping them solve a real problem.

Kimberly Spencer:
So good. I’ve seen that same thing — the 4–7 hours rule makes so much sense. People binge my podcast episodes before they join my coaching programs. It's long-form trust.

The Relationship-Based Follow-Up Strategy

26:11 — Why Buyers Need Time, Not Pressure

Megan Huber:
Once someone attends your training or workshop, that’s when you can check in. I never DM someone cold asking if they want to join my program. Instead, I’ll say:

“Hey, Kim, I saw you joined the workshop — are you thinking of joining Super Community?”

It’s relevant. It’s connected. It’s respectful.

If they don’t attend, I don’t ask. They’re not ready yet. Online community building requires discernment, not force.

Kimberly Spencer:
This is so important. Because with forced urgency, yes, someone might buy — but then they’ll regret it. It’s not a long-term strategy.

Megan Huber:
Exactly. Layla Hormozi said something like 60–80% of people who buy from pressure regret their decision. That kills retention and client success.

Give people an out. I say things like:

“No pressure.”
“Not sure if you’d be interested.”
“Just putting it on your radar.”

It keeps things light, clean, and unattached.

The Shift in Buyer Psychology Since 2020

30:30 — Why “Fast Sales” Aren’t the Norm Anymore

Megan Huber:
Back in 2020, people bought fast. They’d send you $10K in two DMs. That’s not today’s market. Buyers are more discerning. They’ve been burned. They want proof, depth, and intimacy before investing.

You can’t build your business on rapid-fire purchases anymore. You need relationships.

Kimberly Spencer:
Yes! People have paid for a lot of coaching that didn’t deliver results. They’re more cautious — especially your million-dollar clients.

Megan Huber:
Totally. The #1 objection now isn’t money — it’s time.
People don’t fear spending $97 or even $10K…
They fear not having the time to implement and succeed.

So your marketing must shift from urgency → efficiency.

Introducing the “Hero Offer” Strategy

33:18 — The Small Offer With Big Impact

Megan Huber:
People need a test drive of your work. Not a 12-month program. Not a $20K mastermind.

That’s why I created a $97 “Hero Offer.” It solves one problem. It’s simple. It’s step-by-step. It gets people results quickly.

I launched it on a whim — literally said it out loud during a livestream — sold seven in 24 hours, and 35 in two weeks.

Why?
Because people trust what they can EXPERIENCE.

This is the new model of online community building:
Small entry point → Fast result → Identity shift → Bigger investment.

Kimberly Spencer:
YES. My membership did the same — it lowered the barrier to entry so people could taste my work. It's powerful.

Why Low-Ticket Offers Are NOT a Downsell

37:10 — The Strategy Behind Accessible Entry Points

Megan Huber:
This isn’t about creating something for people “who can’t afford you.”

A Hero Offer attracts:

Past clients
Current clients
Peers
Colleagues
Total strangers
Podcast listeners
People who've been quietly watching you for 7+ years

It’s an alignment tool.
A trust-builder.
A community activator.

A low-ticket offer can create a movement.

Not to mention — it makes referrals easier. People don’t feel weird about recommending a $97 program. They’ll happily bring others in.

The Identity Shift Behind a Strong Community

40:13 — Your Audience Needs a Name, A Vibe & A Vision

Megan Huber:
Identity-led marketing is everything now.

I call the people in my Hero Offer “Wizards.”
It gives them a sense of belonging and purpose.

Humans rally behind identities — not features.

When your community becomes a movement, people stick around. They refer others. They grow with you. They rise with you.

Kimberly Spencer:
I’ve noticed that too. With The Collective, the identity is:
✨ Take courageous action weekly.
It resonates because it’s who they want to become.

About That Intuitive Download…

46:51 — How Super Community Was Born in Minutes

Megan Huber:
I didn’t sit down to “plan” this offer. I had an intuitive nudge. I followed it.

I realized: every client struggling to launch consistent group programs had the same missing piece — they never built a buyer-ready community.

So I pulled that one piece out and made it the entire focus.

That’s how Super Community was born.

Kimberly Spencer:
Speed of implementation is a superpower. Truly.

Movement-Based Marketing & the Birth of Super Community

46:51 — When Identity Creates a Collective Shift

Megan Huber:
The name “Super Community” wasn’t strategized. It came through intuitively — almost like a spiritual download. I kept seeing the same problem over and over: people launch groups, but they don’t have a buyer-ready community. They haven’t built the foundation.

When I realized this was the missing piece, everything clicked. It wasn’t just a program. It was a movement. A place for people who want to elevate their leadership and online community building skills in a practical, high-impact way.

Kimberly Spencer:
I love that this came through so intuitively. Those are always the best offers — the ones that drop in fully formed. You don’t overthink them. You embody them.

How Movements Grow: From Identity to Belonging

49:33 — Why People Stay, Pay, and Refer

Megan Huber:
People don’t just want a program. They want belonging. They want identity. They want to be part of something bigger than just a transaction.

That’s why naming your audience matters.
That’s why giving them an identity matters.

Calling them “Wizards” unlocked an entirely new level of ownership, play, and community energy. They weren’t just students — they were leaders in training.

When people feel like part of a movement, they:

show up consistently
engage deeply
refer others
stay longer
get better results

Identity fuels retention.
Retention fuels referrals.
Referrals fuel revenue.

That’s the strategy behind sustainable online community building.

Clarity, Messaging, & the Power of Simplicity

52:27 — Wrapping Up Before Rapid-Fire

Kimberly Spencer:
This is such rich work. I love everything you’re bringing to the table — especially around identity-led community building. Before we close, I have a few rapid-fire questions for you.

Megan Huber:
Let’s do it.

Rapid-Fire Q&A

55:00 — Quick Insights from Megan Huber

Q: What does “crowning yourself” mean to you right now?

A: “It means giving myself permission to lead in the way I’m designed to lead — not mimicking what the industry says I should do.”

Q: Current money ritual or practice?

Daily spreadsheet review
Tracking expenses, revenue, and projections
Conscious stewardship of wealth, not fear-based budgeting

Q: What’s one business strategy more entrepreneurs need to embrace?

A:
“Consistency in building relationships. If you haven’t prioritized relationship-building, everything takes longer.”

Q: What are you most excited about right now?

A:
“The evolution of Super Community and watching members step into their leadership through the lens of community creation.”

Q: One takeaway you want every listener to remember?

A:
“Your audience isn’t dead — it’s dormant. Show up, lead consistently, and activate them.”

Closing Words: The Courage to Build a Community That Lasts

56:40 — Where to Find Megan

Kimberly Spencer:
Megan, thank you for your wisdom, your leadership, and your heart. Where can listeners learn more about you and join your world?

Megan Huber:
Instagram is the best place to find me: @meganjohnsonhuber. And of course, the Super Community program is open for anyone ready to build a buyer-ready, momentum-filled online community.

58:00 — Final Sovereign Reminder

Kimberly Spencer:
Your audience is not gone. Your visibility isn’t gone. Your influence isn’t gone. It’s waiting for you to step back into your power — to lead with clarity, courage, and consistency.

Remember:
✨ Your community rises when you rise.
✨ Your audience activates when you activate.
✨ Your reign is now.

The Energetics of Community Leadership

58:30 — Why Confidence Creates Community Momentum

Kimberly Spencer:
Something I love about the way you approach community, Megan, is how grounded you are in the energetics of leadership. You're not trying to hype people into action. You’re creating a grounded, safe space for that action to become self-led.

Megan Huber:
That’s the key. Communities rise when the leadership is stable. When you're consistent, confident, and communicate clearly, people feel safe enough to participate.

So many coaches try to force engagement instead of cultivating it. Engagement is the natural result of leadership — not tactics.

This is why online community building is energetic work as much as strategic work.

The Myth of “Engagement Tactics”

1:00:48 — Why Engagement Comes from Safety, Not Effort

Megan Huber:
I’ll say this plainly: you cannot force engagement.

People don’t comment because you ask them to. They comment because they trust you. They feel a sense of belonging. They feel safe enough to be seen.

Kimberly Spencer:
YES. People think engagement is, “Let me ask a question of the day!” But it’s actually about whether the community feels like a place where their voice matters.

Megan Huber:
Exactly. And this is why community dies when leaders disappear.
The energy collapses. The trust evaporates.

If you're inconsistent, the community becomes inconsistent.

How to Rebuild Trust After Audience Silence

1:03:12 — The Art of Returning After a Break

Kimberly Spencer:
What about when someone has been absent? Maybe they feel embarrassed that they didn’t post for months.

Megan Huber:
Oh my gosh — this is EVERYONE. We’ve all had seasons where we needed rest, healing, clarity, or space. The mistake is thinking you need a “grand re-entrance.”

Just come back.
Just show up.
Just lead again.

When I reopened my dormant Facebook group, I didn’t overthink it. I pressed “unarchive,” posted value, and said what was true:

“I’m back. Here’s what I’m working on. Here’s how I can help you right now.”

That’s all people need. Not explanations — leadership.

Kimberly Spencer:
This is such a relief for so many people. The return doesn’t need to be a spectacle.

Why Online Community Building Requires Transparency

1:05:25 — Your Audience Doesn’t Want Perfection — They Want Presence

Megan Huber:
People don’t want you to be perfect. They want to know you’re human. They want to see your process. They want to know you get it.

It builds connection. It builds trust. It builds loyalty.

Kimberly Spencer:
Yes — our communities want to grow with us, not stare at some curated perfect version of us.

What Actually Converts in 2024

1:07:48 — Connection > Content

Megan Huber:
Here’s what sells now:

Your integrity
Your consistency
Your presence
Your ability to understand your people
Your ability to speak to one problem at a time

People buy from those who make them feel seen.

Not from those who post the most.
Not from those who shout the loudest.

Kimberly Spencer:
Yes! Marketing that feels like manipulation is dying. Marketing rooted in connection is rising.

Megan Huber:
Exactly. This is why online community building is the future — because it centers connection.

The CEO Shift: From Content Machine to Community Leader

1:10:32 — Building with Depth, Not Breadth

Kimberly Spencer:
Many entrepreneurs feel pressure to be everywhere — TikTok, Instagram, Facebook, YouTube. It becomes exhausting.

Megan Huber:
Here's the truth: you don’t need to be everywhere. You need to be consistent somewhere.

Depth converts.
Relationships retain.
Community compounds.

Choose your platform. Go deep. Lead well.

Scaling a Sustainable Business Through Community

1:12:14 — The Long Game Is the Only Game

Megan Huber:
When you prioritize community, everything becomes easier:

Sales become simpler
Conversion cycles shorten
Client results improve
Retention increases
Referrals skyrocket

It’s the best business model for long-term success because you're not depending on unpredictable platforms or trends — you're depending on people.

Kimberly Spencer:
And people are the most stable currency in business.

Final Reflections Before Closing

1:14:52 — The Future Belongs to Leaders Who Build Community

Megan Huber:
This next era of entrepreneurship will be won by the leaders who know how to build community — real community. Not follower counts. Not vanity metrics.

But genuine, identity-driven, human-first connection.

Kimberly Spencer:
Amen. If you're a coach, consultant, creator, or visionary — everything you desire is already in your community. Even if it's quiet. Even if it feels dormant.

You just have to reawaken it.

The Power of Returning to Your Community With Intention

1:16:20 — Letting Your Leadership Evolve Publicly

Kimberly Spencer:
It’s so liberating to give yourself permission to evolve publicly — to let your community witness your growth, pivots, and upgrades. That’s what deepens trust. That’s what makes community sustainable.

Megan Huber:
Absolutely. People want to grow with you, not just watch you from a distance. When you return with intention, your leadership strengthens and your community becomes more resilient.

Why Community Is a Living, Breathing Ecosystem

1:17:48 — Connection Is the Currency That Compounds

Megan Huber:
Your community is like a garden. It needs nurturing, attention, and consistent tending — but it doesn’t need you to overwork or hover. It needs presence. It needs leadership. It needs clarity.

When you show up consistently, your community grows with you.
When you disappear, your community loses momentum.
When you return, the energy returns.

That’s the nature of a living ecosystem.
That’s the nature of online community building.

Kimberly Spencer:
And that’s what makes your work so powerful — you understand the energetics of community as deeply as the strategy.

Closing Thoughts: Reignite Your Dormant Audience

1:19:12 — The Invitation to Step Back Into Leadership

Kimberly Spencer:
For anyone reading, let this be your permission slip:

✨ Your audience isn’t dead — it’s dormant.
✨ Your community isn’t gone — it’s waiting.
✨ Your visibility isn’t lost — it’s sleeping.

All it takes is one courageous decision to return.
Not perfectly.
Not with a big announcement.
Just with presence.

Megan Huber:
Everything you want is on the other side of reactivating your relationships. That's the heart of community. That’s the heart of sustainable business.

Where to Find Megan Huber

1:20:09 — Connect With the Community-Building Queen

Kimberly Spencer:
Megan, thank you for your brilliance and your leadership. Where can people go deeper with you?

Megan Huber:
Instagram is the best place to connect with me: @meganjohnsonhuber.
And if you're ready to build a thriving online community — one that’s buyer-ready, engaged, and aligned — then Super Community is for you. Join us.

Final Sovereign Reminder

1:21:45 — Your Reign Is Now

Kimberly Spencer:
Remember, Queen:

Your community rises when you rise.
Your audience activates when you activate.
Your business expands when you lead.

Online community building isn’t a trend — it’s the foundation of sustainable, soul-aligned growth.

Your reign is now.