Please enjoy this transcript of the Crown Yourself Podcast, with co-founder of Yarlap, MaryEllen Reider [@yarlap_otc] and, your host, transformational story coach, Kimberly Spencer (@Kimberly.Spencer)
MaryEllen Reider is the co-founder of Yarlap, an FDA-cleared pelvic floor wellness device helping women regain confidence, control, and quality of life. As a mom and passionate advocate for women's health, she is dedicated to breaking the stigma around pelvic floor issues and empowering women with accessible, effective solutions. Together with her father, renowned medical device engineer Brent Reider, she is transforming the conversation around women's wellness through education, innovation, and empowerment.
Connect with MaryEllen Reider.
Website: https://yarlap.com/
Facebook: https://www.facebook.com/yarlapwautokegel
Instagram: https://www.instagram.com/yarlap_otc/
LinkedIn: https://www.linkedin.com/in/maryellen-reider-a0187ab2/
Tiktok: https://www.tiktok.com/@yarlap_otc
Youtube: www.youtube.com/@Yarlap
Affiliate Link: https://merchant.skimlinks.com/network/105914/YARLAP-affiliate-program/rates
There’s a silent epidemic happening behind the polished brands, leadership titles, and high-achieving women we admire.
It’s the quiet normalization of discomfort.
The belief that burnout is “just motherhood.”
That leaking when you laugh is “just aging.”
That women should carry pain silently while continuing to perform at the highest level.
In this deeply empowering episode of the Crown Yourself Podcast, Kimberly Spencer sits down with MaryEllen Reider, founder of Yarlap, to dismantle the shame, silence, and systemic conditioning surrounding women’s pelvic health. Together, they explore what true sovereignty looks like—not just in business or mindset, but inside the body itself.
This conversation goes far beyond women’s health. It’s about standards. Support. Leadership. And the subconscious ways women are taught to tolerate disconnection from themselves.
MaryEllen shares the story behind building an FDA-cleared women’s wellness company with her father, the challenges of marketing women’s health in the age of algorithms and AI censorship, and why reclaiming your body is one of the most radical forms of leadership.
You’ll discover:
This episode is a masterclass in embodied leadership, conscious business, and reclaiming authority over your life—starting with your body.
*Transcripts may contain typos. We do our best to catch any human or robot errors prior to release. And we thank you in advance for your understanding. Enjoy!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, iHeartRadio, or your favorite podcast platform. And, you can always watch the episode on YouTube here.
Before we dive in, boundaries are everything to protecting your energy and your empire, so please note some legal boundaries before we dive into the full episode transcript:
Crown Yourself LLC and Kimberly Spencer own the copyright in and to all content in and transcripts of the Crown Yourself podcast, with all rights reserved, as well as outright publicity.
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For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above release.
WHAT IS NOT ALLOWED: No one is authorized to copy any portion of the podcast content or use Kimberly Spencer’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, Twitter, Instagram, etc.) that offers or promotes your or another’s products or services, except without explicit consent in writing, from Crown Yourself LLC. For the sake of clarity, media outlets are permitted to use photos of Kimberly Spencer from the Media Room at crownyourself.com/media or (obviously) licensed photos of Kimberly Spencer from Getty Images, etc.
We good? Great. Let's get to the goods.
___________
Focus Keyword: High-Performing Women Can Reclaim Their Bodies, Confidence & Feminine Power
One of the most overlooked areas of leadership is your relationship with your own body.
For so many high-performing leaders—especially women—we have conversations that we've been taught not to have. Conversations about health. About aging. About things we're told are simply "normal."
But what if normal doesn't mean it has to be accepted?
What if just because something is common doesn't mean it's right for you?
If you've ever felt disconnected from your body while building a life, raising a family, or growing a business... if you've ever been told that something is simply "part of getting older"... or sensed there are solutions available but no one is actually talking about them...
This conversation is going to feel both eye-opening and empowering.
The question we're answering today is:
What does it look like to reclaim authority over your body in a world that often minimizes, medicalizes, or ignores it?
Because sovereignty isn't just about your mindset.
It's about your body.
And when we begin taking ownership of our health—especially in areas that have historically been stigmatized or overlooked—we step into deeper levels of confidence, power, and leadership.
Today's guest is changing that conversation.
MaryEllen Reider is the co-founder of Yarlap, a company dedicated to helping women strengthen their pelvic floor and regain control, confidence, and quality of life without invasive procedures or shame.
Her work sits at the intersection of health, technology, empowerment, and feminine leadership.
And through Yarlap, she is helping women move from being managed and medicalized to becoming empowered and supported.
Kimberly Spencer:
How did you develop this? I know you're a mom, and you've been doing this for ten years. What inspired this innovation and this device specifically?
MaryEllen Reider:
Yeah, so it's actually my dad and myself. We're co-founders together.
Everybody is always curious about how my dad became involved and why I would end up working in such a taboo realm with my father.
But my dad is a medical device engineer and has developed similar devices for national healthcare systems in France, Great Britain, Germany, and Scandinavia.
At the same time, I was interning for Women for Women International in Kosovo, and I saw firsthand how empowering women changes entire societies.
I knew I wanted to do something women-centric.
I just didn't know what.
My dad came to me with the idea for Yarlap and said:
"Nobody wants to listen to a man about this. Maybe you should think about it."
At first, I completely dismissed it.
I fell into the exact trap that I'm now trying to break.
I thought:
"Incontinence? That's for older people in diapers. I have absolutely no interest."
My dad challenged me.
He told me to do my research.
And that research completely changed my perspective.
MaryEllen Reider:
As I started researching pelvic floor health, I discovered something shocking.
There aren't many studies on pelvic floor health in the United States.
Most of the research is coming from Australia and England.
And yet urinary incontinence affects approximately one in three women.
After age 50, that number rises to nearly 50%.
I remember thinking:
Why aren't we talking about something this common?
If you're in a room with six women, chances are at least two of them have experienced leaking when they laugh, sneeze, cough, or exercise.
Why is that conversation hidden?
The moment everything changed for me happened at a coffee shop with friends.
I was discussing whether I should join the company when one of my best friends casually said:
"Oh, I pee when I laugh."
I had known her since we were nine years old.
I had no idea.
That's when it hit me.
If this is happening to someone so close to me—and nobody is talking about it—then how many women are silently carrying this challenge?
That's when I walked into my dad's office and said:
"Let's do this."
Let's create solutions.
Let's remove shame.
Let's have the conversations women already want to have.
And let's give them actual answers.
One of the most powerful themes throughout this conversation was the role shame plays in women's health.
And more importantly...
How early those patterns begin.
Kimberly Spencer:
I love that your family never approached anatomy with shame.
We do the same thing with our children.
We use anatomically correct language not just for medical reasons, but because shame loves secrets.
I remember my four-year-old educating a nine-year-old at gymnastics.
He proudly announced:
"I have a penis and you have a vagina."
The parents looked horrified.
And I thought:
Why are we still avoiding these conversations?
MaryEllen Reider:
My dad always treated body parts as body parts.
There was never embarrassment.
There was never secrecy.
There was never shame.
When I got my first period, he literally went to the grocery store and bought one box of every menstrual product available.
Pads.
Tampons.
Everything.
He brought it home and said:
"I don't know what's going to work for you, but you'll probably find something in here."
That was the environment I grew up in.
There was no stigma.
There was simply curiosity and solutions.
And honestly, I wish more women had that experience.
As the conversation shifted into entrepreneurship, MaryEllen revealed something that many female founders in the wellness space experience.
Not competition.
Not funding.
Not manufacturing.
Algorithms.
Kimberly Spencer:
When you started taking Yarlap to market, what was the biggest challenge?
MaryEllen Reider:
Algorithms.
Without question.
Most algorithms weren't built with women in mind.
Anything below the belly button gets categorized as sex.
But women's health is far more complex than that.
Your pelvic floor is literally the foundation supporting your bladder, uterus, and internal organs.
It affects quality of life.
It affects confidence.
It affects leadership.
And yet educational content gets flagged because platforms fail to distinguish between health education and adult content.
We've actually had to explain to major platforms that Kegel exercises are not sex.
Imagine having to explain that.
MaryEllen Reider:
The frustrating thing is that once we actually get to speak with engineers and platform representatives, they're usually incredibly receptive.
They aren't the problem.
The problem is that women's health has historically been an afterthought.
And when women's health is penalized by algorithms, women lose access to resources, tools, education, and support.
The people trying to help can't reach the people who need help.
And that's a problem we need to solve.
Throughout the conversation, a deeper theme began emerging.
This wasn't just a conversation about pelvic floor health.
It was a conversation about leadership.
About standards.
About support.
About what women have been conditioned to tolerate.
Kimberly Spencer:
I think women have been taught to internalize challenges rather than solve them.
Whether it's in business, motherhood, relationships, or health.
We often default to:
"This is just how it is."
And I think that's one of the greatest leadership traps we face.
Because sovereignty begins the moment we stop accepting limitations as permanent.
MaryEllen Reider:
One thing we've discovered is that education works.
Especially when it comes from healthcare professionals.
OBGYNs.
Pelvic floor therapists.
Sexologists.
When people hear trusted experts explain what's actually happening, it creates a bridge.
But what really creates transformation is personal connection.
The moment someone realizes:
"My mom experienced this."
"My sister experienced this."
"My wife experienced this."
Everything changes.
Because everyone knows someone.
And once that personal connection is made, the conversation shifts from skepticism to empathy.
And empathy creates change.
As the conversation deepened, MaryEllen shared the one societal shift she would create if she could wave a magic wand.
And it wasn't just about pelvic floor health.
It was about removing shame from women's bodies altogether.
Kimberly Spencer:
If you could change society with a magic wand, what conversations would you want women—and men—to be having more regularly?
MaryEllen Reider:
I would love it if we could talk about the pelvic floor as a whole without all the stigma attached to it.
Because everybody has a pelvic floor.
Men.
Women.
Everyone.
But women go through so many different life stages that directly affect it.
Pregnancy.
Postpartum.
Perimenopause.
Menopause.
Running.
Jumping.
High-impact exercise.
And most women don't even realize what's happening until symptoms start showing up.
Then they're told something that I hear all the time:
"Well, that's just part of being a woman."
Or:
"That's just what happens after having kids."
And that's where I draw the line.
MaryEllen shared a story that perfectly captures the cultural conditioning many women have inherited.
MaryEllen Reider:
I was at a baby shower and one of the older women told my friend:
"Don't worry. If you laugh, sneeze, or cough and leak a little, that's just because you had a big baby. It's part of being a mom."
And I immediately said:
"No."
Absolutely not.
Just because something is common doesn't make it normal.
Your pelvic floor may simply need strengthening.
There may be a solution.
You do not have to accept dysfunction simply because other women have experienced it.
That belief—that women should silently endure discomfort—is one of the biggest myths we've inherited.
And it's time to challenge it.
One of the most powerful leadership lessons in this episode emerged when the conversation shifted away from pelvic floor health and toward a larger societal pattern.
The tendency for women to tolerate.
To carry.
To endure.
To internalize.
Kimberly Spencer:
I think what you're speaking to is much bigger than women's health.
Women have been conditioned to swallow things.
To deal with them.
To carry them.
And then we wonder why burnout rates are so high.
Why mental health challenges are increasing.
Why so many women feel overwhelmed.
I was talking to a client recently who had a newborn, another young child, was homeschooling, running a business, and trying to hold everything together.
And she kept saying:
"I should be able to do this myself."
And I finally asked:
"When did we decide that?"
Who decided women were supposed to carry everything alone?
Who decided frustration, overwhelm, exhaustion, and suffering were simply part of the deal?
Because I don't agree with that.
One of the central themes of the Crown Yourself philosophy surfaced in this moment.
Kimberly Spencer:
I believe we get what we tolerate.
And I think women can raise their standards for what they're willing to tolerate.
If something doesn't need to be tolerated, that means it can potentially be changed.
That applies to your health.
It applies to your business.
It applies to your relationships.
And it applies to your leadership.
The moment we stop accepting limitations as permanent, we begin creating solutions.
That's sovereignty.
The conversation then shifted into one of the biggest challenges many listeners face:
Growing a business while raising a family.
Kimberly Spencer:
You're a mom.
You're pregnant.
You're running a company.
How are you navigating all of it?
MaryEllen Reider:
Honestly?
It's hard.
Really hard.
Especially with childcare costs.
Daycare was basically a second mortgage for us.
We were incredibly fortunate because our parents stepped in and said:
"Give us the grandbabies."
And that support changed everything.
I'm pretty sure the only reason I've been able to do what I've done is because of my parents and my in-laws.
My village made it possible.
MaryEllen Reider:
One thing I've learned is that you have to ask for support.
You have to be willing to say:
"I can't do this alone."
Or:
"I need help."
And yes, it can feel uncomfortable.
But you'd be surprised how many people are willing to help when you actually ask.
The problem is that so many women have been conditioned to believe they should already be able to handle everything.
And that belief is exhausting.
The conversation naturally evolved into one of the most important topics for modern women:
Community.
Support.
And belonging.
Kimberly Spencer:
I think one of the biggest myths women have inherited is that the only options are:
Do it yourself.
Or put your child in daycare.
But there are so many possibilities beyond those two extremes.
For our family, my mom lives with us.
She's deeply involved in our children's lives.
And we simply couldn't do what we're doing without her.
There is wisdom in having multiple generations involved.
There is support.
There is love.
There is community.
And that's something we've largely lost as a culture.
MaryEllen Reider:
I think we've become incredibly isolated.
And we've confused isolation with strength.
But isolation creates pressure.
And pressure creates stress.
And stress compounds.
Eventually, all those responsibilities start stacking on top of each other.
You become resentful.
You become exhausted.
You become overwhelmed.
And if you're simultaneously dealing with health challenges, motherhood, business responsibilities, and everything else life throws at you?
That's a lot for one person to carry.
There's nothing wrong with reaching out.
To your doctor.
To your parents.
To your spouse.
To your friends.
To your community.
We were never meant to do life alone.
One of the most profound metaphors from the episode emerged when Kimberly connected the role of the pelvic floor to the role of support in life.
Kimberly Spencer:
The common thread throughout this entire conversation is support.
The pelvic floor literally supports the internal organs.
And mothers often become the emotional support structure for everyone around them.
So what happens when the support system itself isn't being supported?
What happens when the woman carrying everything receives no support herself?
That's where so many women find themselves.
Holding everyone else together while quietly falling apart.
Kimberly Spencer:
How have you raised your standards around what you're willing to tolerate in business?
MaryEllen Reider:
Honestly?
My dad deserves a lot of credit.
He's my business partner.
My best friend.
And my right-hand person.
I've learned to say:
"I don't have the bandwidth for this."
Or:
"I need help."
And because of that, I don't feel obligated to carry everything alone.
That has completely changed how I lead.
MaryEllen Reider:
One of the greatest gifts I've been given is the ability to communicate what I need.
Sometimes that's support.
Sometimes that's space.
Sometimes that's simply someone taking something off my plate.
But leadership isn't about carrying everything.
Leadership is about knowing when to ask for help.
And that's something I think more women need permission to do.
As the conversation approached its final section, Kimberly brought the discussion back to a powerful Crown Yourself principle.
Kimberly Spencer:
One of the biggest takeaways I hope women receive from this episode is this:
Stop tolerating.
Start solving.
If something isn't working in your body, find solutions.
If something isn't working in your business, find solutions.
If something isn't working in your life, find solutions.
Create what I call a "solution list."
Not a to-do list.
A solution list.
Because every challenge is simply an invitation to get curious.
To experiment.
To ask better questions.
To explore new possibilities.
And ultimately, to reclaim your power.
As the conversation moved toward entrepreneurship and personal growth, Kimberly highlighted a principle that applies equally to business and health:
There is no one-size-fits-all solution.
Kimberly Spencer:
One of the things I loved about the story you shared regarding your dad bringing home every option available for your first menstrual cycle is that he wasn't trying to tell you what should work.
He was helping you discover what would work for you.
And that's exactly how I coach entrepreneurs.
Your success strategy already exists within you.
You don't need to copy someone else's business model.
You don't need to force yourself into someone else's sales strategy.
You don't need to tolerate marketing methods you hate.
You get to explore.
You get to experiment.
You get to find the pathway that aligns with who you are.
The same principle applies to your health.
The same principle applies to leadership.
And the same principle applies to your life.
Kimberly Spencer:
So many people spend years trying to fit themselves into systems that were never designed for them.
Whether it's business.
Relationships.
Health.
Or leadership.
But when we stop asking:
"What should I do?"
And start asking:
"What actually works for me?"
Everything changes.
Because sovereignty is not about compliance.
It's about alignment.
And alignment creates sustainable success.
After a decade of building, innovating, and advocating, Kimberly asked MaryEllen where she sees Yarlap heading next.
The answer wasn't about revenue.
Or market share.
Or expansion.
It was about changing culture.
Kimberly Spencer:
You've built something remarkable.
Where do you see Yarlap growing over the next decade?
MaryEllen Reider:
I want Yarlap to become part of the cultural conversation.
Almost the way ChapStick became synonymous with lip balm.
I want women to hear the words:
"Weak pelvic floor."
Or:
"Urinary incontinence."
And immediately think:
"There's a solution."
I want the conversation to move away from hopelessness.
Away from embarrassment.
Away from:
"I guess I just have to live with this."
And toward empowerment.
Because women don't have to simply live with it.
MaryEllen Reider:
The thing I love most is hearing from women whose lives have genuinely changed.
Women who haven't been able to run freely.
Women who have been afraid to exercise.
Women who have organized their entire lives around knowing where the nearest bathroom is.
And then suddenly...
They're free.
That's what drives me.
That's what motivates me.
Creating more freedom for women.
More confidence.
More quality of life.
And more conversations that normalize solutions instead of suffering.
Like many successful product companies, Yarlap has faced copycats and competitors attempting to replicate their work.
Kimberly Spencer:
As you've developed this technology, have you dealt with knockoffs or patent infringements?
MaryEllen Reider:
Absolutely.
And it's been difficult.
Especially when some of those companies operate internationally.
The legal process becomes incredibly complicated.
But more importantly, it creates a quality issue.
Because consumers may not realize they're purchasing something entirely different.
And when it comes to products used inside the body, quality matters.
A lot.
MaryEllen Reider:
One of the things I encourage every woman to do is look beyond price.
Ask questions.
How is the product made?
What materials are used?
How seriously does the company take quality control?
How often is the product tested?
Because if something is going into your body, you deserve the highest standards possible.
At Yarlap, every control unit is tested multiple times before it ever reaches a customer.
Not because regulations require it.
But because I wouldn't want something entering my body unless I trusted it completely.
What started as a conversation about quality control quickly evolved into another lesson about standards.
Kimberly Spencer:
This really brings us back to the central theme of the entire episode.
The quality of your life is directly connected to the standards you hold.
The standards you hold for your body.
The standards you hold for your business.
The standards you hold for your relationships.
The standards you hold for your support systems.
And ultimately...
The standards you hold for yourself.
Q: Who is your favorite female character from a book or movie?
MaryEllen Reider:
"I hope I show up with the same passion for Yarlap that Leslie shows for the Parks Department."
Q: If you could trade places with anyone, alive or throughout history, who would it be?
MaryEllen Reider:
Why?
"She's an icon, but she also seems genuinely kind."
Q: How do you approach money?
MaryEllen Reider:
"I go through waves. Sometimes I'm conservative, and sometimes I'm like, 'Let's spend it, it'll come back.' Then I immediately regret it."
The final question of every Crown Yourself episode often reveals the deepest wisdom.
This episode was no exception.
Kimberly Spencer:
What does it mean to crown yourself?
MaryEllen Reider:
To crown yourself is to feel empowered.
To feel proud.
To recognize your accomplishments even when they seem small.
Sometimes we get so close to our lives that we forget how much we've actually achieved.
But when someone helps you zoom out...
When someone reflects your impact back to you...
When someone reminds you of your growth...
That's a crowning moment.
It's a moment of pride.
It's a moment of confidence.
It's a moment where you remember who you are.
And those moments matter.
A lot.
Many women normalize:
Common does not automatically mean healthy.
Your body deserves attention.
Your needs deserve attention.
Your challenges deserve solutions.
Asking questions is not weakness.
It's leadership.
The moment you stop accepting limitations as permanent, you create space for transformation.
Create a solution list.
Get curious.
Explore possibilities.
Raise your standards.
Whether it's family.
Friends.
A coach.
A mentor.
A healthcare professional.
Or your community.
Support is a strategy.
Not a liability.
Leadership is not purely mental.
It's embodied.
Your energy.
Your health.
Your confidence.
Your nervous system.
Your physical wellbeing.
All influence your ability to lead.
The greatest transformation in this conversation wasn't about pelvic floor health.
It was about permission.
Permission to stop suffering silently.
Permission to ask for support.
Permission to challenge what you've been told is "normal."
Permission to raise your standards.
And permission to reclaim your power.
Because sovereign leadership isn't just about what happens in your business.
It's about how you lead yourself.
Your body.
Your choices.
Your standards.
And your life.
As Kimberly Spencer reminds us:
Own your throne. Mind your business. Because your reign is now.
The Crown Yourself Podcast is a fast-growing self-improvement podcast, ranked in the top #200 personal-development podcasts in two countries, so far, out of 4.5 million podcasts. Each week, you get the conscious leadership strategies you need to help you reign with courage, clarity, and confidence so that you too can make the income and impact you deserve. Imagine this podcast as your royal invitation to step into your full potential and reign in your divine purpose. To listen to any of the past episodes for free, check out this page.
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