The Top Lock: Why Your Next Level Is Just a Turn Away
Please enjoy this transcript of the Crown Yourself Podcast, with your host, transformational story coach, Kimberly Spencer (@Kimberly.Spencer)
Ever feel like you're on the verge of something big in your business or personal life, but there's just one more barrier? In this episode of the Crown Yourself podcast, Kimberly Spencer, founder of CrownYourself.com, discusses the concept of unlocking the "top lock" to advance in business, relationships, and life. Using the analogy of her children trying to open a door, she relates it to entrepreneurs needing to pause and unlock their next level. Kimberly highlights the importance of identifying personal barriers, such as hiring a coach or implementing marketing strategies, and provides practical tips like two-step opt-ins and follow-up emails. She extends this concept to personal relationships and encourages listeners to take action and create a life that rules.
What you will learn from this episode…
- Unlocking the top lock to reach the next level in business, relationships, and life
- Using the analogy of children trying to open a door to relate to entrepreneurs shaking the handle of the door to their next level
- Observing children's excitement and energy as they prepare to jump into the pool
- Reflecting on the secondary lock installed on doors for safety and drawing parallels to the barriers that entrepreneurs face
- Encouraging listeners to identify their own "top lock" and suggesting strategies to overcome it
- Emphasizing the importance of leads, traffic, and conversions in business
- Providing practical examples of strategies such as two-step opt-ins and follow-up emails to increase conversions
- Extending the discussion beyond business to personal relationships
- Inviting listeners to take action by working with Kimberly and voting for the podcast in awards
- Expressing gratitude to the audience and encouraging them to create a life that rules
*Transcripts may contain typos. We do our best to catch any human or robot errors prior to release. And we thank you in advance for your understanding. Enjoy!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Stitcher, iHeartRadio, or your favorite podcast platform. And, you can always watch the episode on YouTube here.
Before we dive in, boundaries are everything to protecting your energy and your empire, so please note some legal boundaries before we dive into the full episode transcript:
Crown Yourself LLC and Kimberly Spencer own the copyright in and to all content in and transcripts of the Crown Yourself podcast, with all rights reserved, as well as outright publicity.
WHAT YOU’RE WELCOME TO DO: You are welcome to share the below transcript (up to 500 words but not more) in media articles (e.g., Forbes, The New York Times, CNBC The Guardian), on your personal website, in a non-commercial article or blog post (e.g., Medium), and/or on a personal social media account for non-commercial purposes, provided that you include attribution to the “Crown Yourself Podcast” and link back to crownyoutself.com/podcast URL
For the sake of clarity, media outlets with advertising models are permitted to use excerpts from the transcript per the above release.
WHAT IS NOT ALLOWED: No one is authorized to copy any portion of the podcast content or use Kimberly Spencer’s name, image or likeness for any commercial purpose or use, including without limitation inclusion in any books, e-books, book summaries or synopses, or on a commercial website or social media site (e.g., Facebook, Twitter, Instagram, etc.) that offers or promotes your or another’s products or services, except without explicit consent in writing, from Crown Yourself LLC. For the sake of clarity, media outlets are permitted to use photos of Kimberly Spencer from the Media Room at crownyourself.com/media or (obviously) licensed photos of Kimberly Spencer from Getty Images, etc.
We good? Great. Let's get to the goods.
PODCAST TRANSCRIPT:
Kimberly Spencer (00:00:00)
How often do you shake the handle of the door to your next level? How often do you actually just need to take a breath and unlock the door so you can actually walk through the door that you say you want to walk through? My question to you on this podcast today is what is that top lock for you? Welcome to the Crown Yourself podcast where together we build your empire and transform your subconscious stories about what's possible for your business, body, and life. I'm your host, Kimberly Spencer, founder of CrownYourself.Com and I'm a master mindset coach, bestselling author, and TEDx speaker, known to my clients as a game changer. Each week you get the conscious leadership strategies you need to help you reign with courage, clarity, and confidence so that you too can make the income and impact you deserve. Imagine this podcast as your royal invitation to step into your full potential and reign in your divine purpose. Your sovereignty starts here and your reign is now. Hey there, I'm Kimberly Spencer, founder of CrownYourself.Com
Kimberly Spencer (00:01:09)
and host of this Crown Yourself podcast, your high-performance coach and subconscious mind miracle whisperer. And I was sitting on our couch and I was watching my boys get ready to go jump in the pool. And they were so excited because, oh my gosh, have you ever seen the energy of an almost seven-year-old and an almost three-year-old? Holy moly. The amount of energy that those two have like to just engage in that amount of energy that they just purely, divinely generate is phenomenal. So I'm watching them and they're all excited and they've got their swimsuits on and they're going and they're like running toward the door and they're trying to get out and they're like, shake, shake, shake, shake shake shake shake shake shake shake shake shake shake shake shake that door handle. Well, we installed, thanks to the wisdom of my mother that we installed the secondary lock. The secondary lock is about four feet higher than the first lock on our door. And that's because we have a pool, and we don't want our littles running out into the pool when they don't fully know how to swim.
Kimberly Spencer (00:02:15)
And we also have a big house in space, and we just wanted to make sure that everyone was safe. So we added secondary locks on all the doors and I'm like, I'm so grateful that my mom suggested that because she was very concerned and I was like, oh my gosh, that was such a brilliant suggestion. I'm very grateful to her and her wisdom. And I was watching this, this absolute burst of energy, and seeing my two boys just violently shaking the handles on our glass doors, and I'm like, oh crap. Like, don't break them. And then the boys know they're not supposed to do that, but they when they get so excited, it's hard to control their body. And so often I see this with entrepreneurs as I was sitting there watching the show, and I'm just like, all they need to do is look up and ask someone to unlock that top lock. That's it. There's not a gigantic secret to how they can get outside faster, but they had so much energy and enthusiasm and momentum, but it was all stuck in one place and they weren't actually going to their destination.
Kimberly Spencer (00:03:22)
They were still a door, a world apart. How often do you shake the handle of the door to your next level? Violently and like, enthusiastically and vigorously. And really, you just need to take a breath and remember there's a second lock. You just gotta turn it. How often do you actually just need to take a breath and unlock the door so you can actually walk through the door that you say you want to walk through? My question to you on this podcast today is what is that top lock for you? What is that top lock? Maybe that top lock for you is hiring a coach. Is working with someone who can just be like, hey, yeah, you got through all this and you did all this, but did you just do this one thing? Like, did you call that customer back? Did you send that follow-up email? Oh. Does that sound like something that could, you know, potentially lead to that sale? Oh, yeah. Okay. Like, I was just on a coaching call with our interview to income accelerator members, and that is our membership with our Communication Queens Agency, which is our sister business.
Kimberly Spencer (00:04:40)
And I was coaching them on setting up the funnel for guest podcasting. And most people think, oh, well, then I have to have a podcast. And I said, no, you just need to have a page that's dedicated to all the podcast interviews that you've done, and then direct people to that and make sure that on that page you have an email capture and a pop-up. And so often that basic marketing principle of like, if people come to your website, have a pop-up or have an opt-in form that's above the fold, and if you don't know what the meaning above the fold is, it means like before you scroll down. So it makes it really easy for any person who is on your website, either on mobile or on desktop, to see like, oh, if I want more information or if I want to subscribe to their newsletter and be on their email list, which by the way, your email list you own, like when they opt-in, that is the lock that then opens the door to now they're a lead.
Kimberly Spencer (00:05:42)
Now it's no longer just traffic. Now they're a lead. And so often that's the thing that's blocking the door. Because in any business you need three things. You need traffic, leads, and conversions. That is the TLC of your business. And I learned that from my mentor, James Wedmore. And so if you're not getting leads, then look at whether are you having any form of opt-in or follow-up with anyone. And this is why basic principles like for example if we're going to get really nitty gritty when some there is so often where you will want to opt in for a product or a service or something and you're like, yes, I want an I want this, I want this thing. And then you have to enter your email first before you get taken to the page with a thing. Why? Because sometimes people see stick get sticker shock and they're like, oh my gosh, I didn't realize it's $797 for a high-performance consult. I thought I was just going to get some free, like 20 minutes, like a conversation.
Kimberly Spencer (00:06:45)
But no, this is like a paid intensive consult. I've had that so often with our consult where they're like, oh my gosh, that's a $797 for 90 minutes. And I'm like, yeah, and you'll have a whole plan that can increase your sales 300% in the next 12 months. Is that worth 90 minutes of your time? Yeah, most people will say that, but sometimes they need a little support. And so if you have a pop-up with an opt-in, where suddenly instead they click the button, they're like, yes, I went in and before taking them to that checkout page, you have a pop-up that's like, enter your name and email, and then you take them to the checkout page. Why? Because then if they bounce when they get a little sticker shock, then you get to follow up with them on email and be like, hey, reframe this objection, reframe this objection, reframe this objection. Do you want to wait another year without a 300% increase in your sales? Is that like, is that really something you want to do, or do you want to just either now, like, do you want to actually have that conversation around your business and your performance and the increasing of the fulfillment and joy and purpose in your life, like now.
Kimberly Spencer (00:07:57)
Like, would you rather have that now and so often then that that pop-up, that one little strategy will create greater conversion, but it comes from unlocking that top lock on a door. So whether it's having that two-step opt-in on your website or on any sort of conversion page, or whether it's in your follow-up or whether it's in your pursuit of that ideal client who you've been nurturing, you've been emailing, you've been connecting, you've been texting, you've been touching base with that nurture can be that top lock that maybe you just need to stick with that person instead of going, I'm gonna go out and find all the other leads and all the other leads. Maybe you just need to stick with that one. Like just because they turned you down a month ago doesn't mean that it's forever no, it means it's not right now. Okay, cool. Great. Pivot shift. So what is that lock that is stopping you from fully getting to that destination? So I used a marketing example.
Kimberly Spencer (00:09:02)
Sometimes that lock can also be with your kids, right? Or your spouse. And you've been like trying all the things like make your relationship work. And maybe that lock is you just need to like, shut up and you just need to listen to what they have to say without inputting your perception onto them. Maybe they just need some space to, like, actually think through the problem on their own instead of you like rushing in, I'm gonna fix it. I'm gonna take our relationship to the next level. Maybe that lock is just you taking a breath and saying, let me really hear from you. Let me hear what you have to say. Look at what that secondary lock is for you. And on the other side of that will be your transformation. And if you are like, yeah, I'd like to unlock that lock with someone who has the experience and the training to show me what those locks are that's currently in my business, and being fully aware of the secondary lock of that. A high-performance consult is a paid consultation.
Kimberly Spencer (00:10:07)
If that's something that you would like to take action on, then just click the link below in the description. And I look forward to seeing you and working with you and giving you the power Profit plan that will increase your business revenue by up to 300% in the next 12 months. As well as, you know, systems, strategy, high-performance tools, and tactics that you can actually use and implement that are applicable to where you're at now, that are each those individual locks to turn so that you achieve your goals this year? If that sounds amazing to you, click the button below. And if you love this episode, thank you so much for listening. I so honor you for being here, for choosing content that uplifts and champions and challenges you to grow. That takes so much courage and I just want to acknowledge you for that. Thank you for listening and being such a loyal subscriber and listener. And I just love being here so much with you. If this podcast is of value to you, we are a People's Choice Award-nominated and Women in Podcasting award-nominated podcast.
Kimberly Spencer (00:11:12)
These are People's Choice awards. You get to choose if this podcast is like yes, 100%. I want it to win Best Podcasts and Education, Best Female Podcasts and Education. Then click the links below to vote and use your vote. It is free! We are activating the power of democracy and voting. I am so honored to be here with you and to have served you, and I so appreciate in advance and thank you for your votes and for just getting us as far as even just being nominated. Thank you so, so much. As always, own your throne. Mind your business because your reign is now. Thank you so much for tuning in today. If what you heard resonated with you, be sure to subscribe and start creating a bigger impact now by sharing this with a friend. Just by doing that one simple act of kindness, you are creating a royal ripple to support more people in their sovereignty. And if you're not already following on social media, connect with me everywhere at CrownYourself.Now
Kimberly Spencer (00:12:09)
for more inspiration. I am so excited to connect with you in the next episode, and in the meantime, go out there and create a body, business, and life that rules because today you crown yourself.
The Crown Yourself Podcast is a fast-growing self-improvement podcast, ranked in the top #200 personal-development podcasts in two countries, so far, out of 4.5 million podcasts. Each week, you get the conscious leadership strategies you need to help you reign with courage, clarity, and confidence so that you too can make the income and impact you deserve. Imagine this podcast as your royal invitation to step into your full potential and reign in your divine purpose. To listen to any of the past episodes for free, check out this page.
